Software Alternatives & Reviews

Tableau VS Google Analytics

Compare Tableau VS Google Analytics and see what are their differences

Tableau logo Tableau

Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
  • Tableau Landing page
    Landing page //
    2023-10-18
  • Google Analytics Landing page
    Landing page //
    2023-08-26

Tableau

Categories
  • Business Intelligence
  • Data Dashboard
  • Data Visualization
  • Data Analytics
Website tableau.com
Pricing URL Official Tableau Pricing

Google Analytics

Categories
  • Analytics
  • Web Analytics
  • Mobile Analytics
  • Business Intelligence
  • A/B Testing
Website analytics.google.com
Pricing URL-

Tableau videos

Power BI vs Tableau 🔥 5 Factors to Choose a Winner

More videos:

  • Review - What is Tableau Desktop? | A Tableau Desktop Overview
  • Demo - Tableau Software Demo

Google Analytics videos

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Category Popularity

0-100% (relative to Tableau and Google Analytics)
Data Dashboard
100 100%
0% 0
Analytics
7 7%
93% 93
Business Intelligence
100 100%
0% 0
Web Analytics
0 0%
100% 100

User comments

Share your experience with using Tableau and Google Analytics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Tableau and Google Analytics

Tableau Reviews

Embedded analytics in B2B SaaS: A comparison
A few options were disregarded from the start due to a hefty price tag, these were Looker, Tableau, Power BI, GoodData. A few options like Trevor.io, Preset, Observable were disregarded as they did not seem to fit our criteria (based on the evaluation matrix).
Source: medium.com
25 Best Statistical Analysis Software
Tableau is a top tool for data visualization that offers an easy-to-use interface and a comprehensive range of customization options. These features enable users to create compelling visualizations of their data.
Best 8 Redash Alternatives in 2023 [In Depth Guide]
Tableau is designed for everyone, including analysts, executives, and IT personnel needing a platform to process and examine data to find insights and share them with other team members via KPI dashboards.
Source: www.datapad.io
8 Alternatives to Apache Superset That’ll Empower Start-ups and Small Businesses with BI
We’ve written articles on this tool before. Read more about Tableau alternatives, and Tableau server alternatives for self-hosted tools.
Source: trevor.io
Top 10 Tableau Open Source Alternatives: A Comprehensive List
Since its inception in 2003, Tableau has grown to be one of the most popular and reliable Data Visualization and Business Intelligence tools used worldwide. Tableau can be leveraged to create robust and interactive visualizations based on an analysis of large amounts of data. Tableau visualizations are accessible on all screen sizes and devices, making it a powerful and...
Source: hevodata.com

Google Analytics Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
The world has transformed into a giant, data-driven environment. And this digital revolution has made web analytics tools like Google Analytics increasingly crucial for any business that plans to thrive online. Google Analytics is undoubtedly a frontrunner in this realm, capturing the attention of millions with its free use model and comprehensive features. Yet, there’s an...
Source: medium.com
Which tools help you to Measure the Success of your Website
Google Analytics: The most commonly free-to-use analytics tool which helps with very detailed and accurate real time results. It includes real-time views, conversions, bounce rates, session timings, trends and so much more.
Source: qpe.co.in
Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
10 Best Google Analytics Alternatives (Free & Paid)
Google Analytics can only show you what your visitors do and the numerical (quantitative) data about customer journey, but it does not determine the reasons for their actions (qualitative information). In simple words, in Google Analytics, you will deal with the numbers, but not the reasons for these numbers.

Social recommendations and mentions

Based on our record, Google Analytics should be more popular than Tableau. It has been mentiond 36 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Tableau mentions (8)

  • Tableau Certified Data Analyst Exam Readiness
    Hey everyone, I'm interested in taking the Tableau Certified Data Analyst Exam Readiness course through tableau.com to prepare and get Tableau certified. I had some questions about the course, such as are the videos pre recorded or in person, do you have access to the material once the 90 days expire, and I was also wondering if anyone had input/advice for this course. Thanks! Source: 9 months ago
  • Where to publish knowledge sharing on Tableau reverse engineering and data dictionary generation?
    Could anyone recommend what media I should approach to publish my work (internet or print). I could try the Tableau forum in tableau.com but it's not very active + Tableau may be unappreciative as my work overlaps with their (pricey) data management solution. Plus it needs to be some high visibility / reputable media to count for my career development. Any recommendations welcome thanks!!! Source: over 1 year ago
  • I have huge loads of data in Redshift. How can I make this available to end-users after performing few procs and queries? It should be available online.
    Tableau public: tableau.com. Big player but your data will be made public and not really user-friendly data model. Source: about 2 years ago
  • What tips do you have on evaluating various BI tools for business needs? What are the essential criteria's you would include when evaluating different tools? The goal is to have an unbiased, objective approach.
    For example, we have a project to compare Tableau, Power BI, and InetSoft. The need for strong pagination-based email delivery eliminated Tableau. AWS's Linux instance is the targeted platform which makes Power BI less than ideal. Source: about 2 years ago
  • Anyone go into Data Analytics after this program?
    I just started learning Tableau because our dept is transitioning into Tableau from Power BI. Since I already have years of experience with Power BI I just went over their tutorials from tableau.com and got onboarded pretty quick. I'm still learning it but I'm at least able to build out reports and get things done. Its not too difficult to pickup one BI tool when you have experience with another. Source: about 2 years ago
View more

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: 8 months ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: 8 months ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: 8 months ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: 9 months ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: 10 months ago
View more

What are some alternatives?

When comparing Tableau and Google Analytics, you can also consider the following products

Microsoft Power BI - BI visualization and reporting for desktop, web or mobile

Matomo - Matomo is an open-source web analytics platform

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Qlik - Qlik offers an Active Intelligence platform, delivering end-to-end, real-time data integration and analytics cloud solutions to close the gaps between data, insights, and action.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.