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Supermetrics VS Workato

Compare Supermetrics VS Workato and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics condenses all the major vectors of data relevant to a user's marketing campaigns and helps them make sense of it all.

Workato logo Workato

Experts agree - we're the leader. Forrester Research names Workato a Leader in iPaaS for Dynamic Integration. Get the report. Gartner recognizes Workato as a “Cool Vendor in Social Software and Collaboration”.
  • Supermetrics Landing page
    Landing page //
    2023-03-16
  • Workato Landing page
    Landing page //
    2023-09-16

Supermetrics videos

+ Add

Reviewing Stitch vs Supermetrics for BigQuery

More videos:

  • Review - Supermetrics Review - What You Need To Know Before You Buy Supermetrics
  • Review - Supermetrics CEO Mikael Thuneberg: $12m in ARR, 150% YoY Growth. THIS is how you build a company!

Workato videos

+ Add

Webinar Series by Workato | Introduction to Workato (Main)

More videos:

  • Review - Workato Product Updates - February 2020
  • Review - Vijay Tella, Workato CEO: Welcome to the New Era of Automation

Category Popularity

0-100% (relative to Supermetrics and Workato)

Supermetrics

Workato

Data Integration
40 40%
Data Integration
60% 60
Marketing Analytics
100 100%
Marketing Analytics
0% 0
Web Service Automation
0 0%
Web Service Automation
100% 100
Data Visualization
100 100%
Data Visualization
0% 0

User comments

Share your experience with using Supermetrics and Workato. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Workato

Supermetrics Reviews

Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai
Supermetrics vs. Funnel.io vs. Windsor.ai vs. Fivetran vs. Improvado
Only you know your priorities for your data-pipeline needs. We can only provide different aspects to consider as you determine the best fit for your needs. In case you have a complex buyer journey and need to match the CRM data together with the analytics data, Funnel.io and Improvado are probably not the best choices. In case you would like to get started without talking to...
Source: www.windsor.ai

Workato Reviews

Top 15 MuleSoft Competitors and Alternatives
Workato is a leader in enterprise automation that provides a no-code platform for automating business workflows. In Aug 2022, Workato was named to the Forbes Cloud 100 list. The company serves over 17,000 brands, including Broadcom, Intuit, and Box. [5]
Source: bstrategyhub.com
Top 9 MuleSoft Alternatives & Competitors in 2024
From ticketing systems and monitoring tools to cloud services and databases, Workato seamlessly integrates with a wide range of applications. This ensures smooth information flow across your IT ecosystem. By leveraging Workato, you can focus on strategic initiatives, enhance service delivery, and achieve operational excellence.
Source: www.zluri.com
7 Best Zapier Alternatives to Meet Your Integration Needs
Zapier’s pricing, while high, is more justifiable than Workato’s. Workato doesn’t make its pricing information public to begin with. Workato compels the buyers to go through its sales and demo process to give them custom pricing.
Source: www.linkedin.com
Zapier: The $5B unbundling opportunity
Workato and Integromat are working on “Zapier for Business” with features like SOC2-compliance, role-based-authentication, and on-premises support.
Source: www.georgesequeira.com
15 Great Zapier Alternatives to Automate your Workflows
Trusted by renowned brands like Slack, Levi's, Zendesk, and Intuit, Workato is one of the biggest players in the automation field, and is a great option for those who can afford the hefty price tag.
Source: paperform.co

Social recommendations and mentions

Based on our record, Supermetrics seems to be more popular. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: 10 months ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 1 year ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 1 year ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 3 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 3 years ago
View more

Workato mentions (0)

We have not tracked any mentions of Workato yet. Tracking of Workato recommendations started around Mar 2021.

What are some alternatives?

When comparing Supermetrics and Workato, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Fivetran - Fivetran offers companies a data connector for extracting data from many different cloud and database sources.

MuleSoft Anypoint Platform - Anypoint Platform is a unified, highly productive, hybrid integration platform that creates an application network of apps, data and devices with API-led connectivity.

Business Hangouts for G Suite - Business Hangouts is a webinar platform its an all-in-one app to produce business and corporate Webinars, Online meetings, Web Conferences, and Virtual Events.

Boomi - The #1 Integration Cloud - Build Integrations anytime, anywhere with no coding required using Dell Boomi's industry leading iPaaS platform.

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