What are some alternatives?
When comparing Start10 and Start Menu Modifier, you can also consider the following products
StartIsBack - StartIsBack returns Windows 10 and Windows 8 a real fully featured start menu and start button, behaving exactly like the ones in Windows 7. It's totally awesome and easy solution for your new Windows woes.
Open Shell - Open Shell is a fork of the Classic Shell project for Windows that getting back the classic start...
Classic Shell - Classic Shell was developed for Windows 8 since that was the first version of the popular operating system to forgo the iconic Start menu.
Power8 - Start menu replacement for Windows
IObit Start Menu 8 - MacBooster 7 helps you clean, speed up and secure your Mac OS X from Mac malware. Easily free up Mac hard drive and make OS X run faster.
Start8 - Start8 returns the familiar Start menu to Microsoft's latest Windows 8 operating system.