Software Alternatives & Reviews

Snapchat Ads VS Google Marketing Platform

Compare Snapchat Ads VS Google Marketing Platform and see what are their differences

Snapchat Ads logo Snapchat Ads

Snapchat's official self-serve ads manager

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Snapchat Ads Landing page
    Landing page //
    2023-07-25
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Snapchat Ads videos

I spent $200 in 1 day on Snapchat Ads...here's what happened (TUTORIAL & RESULTS)

More videos:

  • Review - Are Snapchat Ads Worth It [The Answer]

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Snapchat Ads and Google Marketing Platform)
Ad Networks
19 19%
81% 81
Surveys
0 0%
100% 100
Marketing
100 100%
0% 0
Form Builder
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Snapchat Ads and Google Marketing Platform

Snapchat Ads Reviews

We have no reviews of Snapchat Ads yet.
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Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Snapchat Ads should be more popular than Google Marketing Platform. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Snapchat Ads mentions (3)

  • EK got ads on snap now👀 my son really going up
    Anyone can use snapchat ads and if you have a business and have a brex credit card you can get free credits too, https://forbusiness.snapchat.com/. Source: almost 2 years ago
  • Snapchat Marketing
    Setting up a Business Snapchat account is quick and easy. First, visit Https://forbusiness.snapchat.com/ You’ll click the “Get Started” or “Create an Ad” button to get started with setup. On the next screen, you’ll enter your account details. Choose your username carefully, you only get 15 characters to tell your audience who you are! On the next two screens, you’ll input the name of your business, your... Source: over 2 years ago
  • The Clickbaitification of Netflix
    > I do not understand snapchat and their business model. Ads[1]. Initially it was just promotional lenses/filters and required a high touch process and substantial media spend commitment. But looking at that site, they now have a full on self-service ad platform with minimal spend commitment, helper software to make lenses/filters, and have added several other ad formats beyond that one. So they've essentially... - Source: Hacker News / over 2 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Snapchat Ads and Google Marketing Platform, you can also consider the following products

Pinterest Ads - Create an account or log in to Pinterest. Discover recipes, home ideas, style inspiration and other ideas to try.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Twitter Ads - Twitter offers targeted ad placement on their ad platform.

Google Forms - Simple web forms from Google.

Reddit Ads - Reach influential communities made up of millions of people engaging with today’s most relevant content.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.