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Smart AdServer VS PubMatic

Compare Smart AdServer VS PubMatic and see what are their differences

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Smart AdServer logo Smart AdServer

The only fully-integrated ad server for managing RTB, Mobile, Video & Web display. Best manage all your campaigns in one interface. Best local support

PubMatic logo PubMatic

PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.
  • Smart AdServer Landing page
    Landing page //
    2023-07-14

  www.smartadserver.comSoftware by Smart AdServer

  • PubMatic Landing page
    Landing page //
    2023-10-08

Smart AdServer videos

+ Add

Smart AdServer Apps - A great tool to test your creative

More videos:

  • Review - Mobile Ads - Spin Cube by Smart AdServer - Mobile Web
  • Review - Mobile Ads - Catfish by Smart AdServer - Mobile web

PubMatic videos

+ Add

PubMatic IPO a Buy? (PubMatic IPO 2020) | RSI Ep. 244

More videos:

  • Review - Pubmatic IPO Stock PUBM Review
  • Review - PubMatic | Interview with its Co-Founder and CEO - Rajeev Goel

Category Popularity

0-100% (relative to Smart AdServer and PubMatic)

Smart AdServer

PubMatic

Ad Networks
60 60%
Ad Networks
40% 40
Advertising
63 63%
Advertising
37% 37
Ad Servers
66 66%
Ad Servers
34% 34
Ad Serving
100 100%
Ad Serving
0% 0

User comments

Share your experience with using Smart AdServer and PubMatic. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Smart AdServer should be more popular than PubMatic. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smart AdServer mentions (2)

  • Update to 1.45.116 bypasses PiHole DNS
    Well, as of yesterday - prior to me hitting the 'upgrade' button - the site in question was showing no ads and calls to criteo.com, taboola.com and smartadserver.com were being ditched by PiHole. Once the upgrade completed those calls were working- ads were appearing from those domains - and no calls were appearing in the PiHole log. Source: over 1 year ago
  • Best Adserver for Prebid?
    I would highly endorse Google Ad Manager. In Yieldbird we use Google Ad Manager for prebid and we are quite content with the results. Also, Smart will an option. Smart: https://smartadserver.com/. Source: over 2 years ago

PubMatic mentions (1)

  • Found PubMatic CIDR range not in DNS
    This lead me to a CIDR owned by PubMatic Inc (pubmatic.com is blocked by the Adaway list):. Source: almost 2 years ago

What are some alternatives?

When comparing Smart AdServer and PubMatic, you can also consider the following products

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Epom - An ad serving solution for publishers, advertisers, ad and affiliate networks

OpenX - Ad technology platform available as a hosted service or as an open source download.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

AerServ - AerServ offers monetization solution for mobile publishers.

ONE by AOL - Ad Serving and Supply Side Platform (SSP)

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