Software Alternatives & Reviews

Smaato VS OpenX

Compare Smaato VS OpenX and see what are their differences

Smaato logo Smaato

Smaato is a mobile-first platform and free ad server for publishers & app developers.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • Smaato Landing page
    Landing page //
    2023-06-24
  • OpenX Landing page
    Landing page //
    2023-02-07

Smaato

Categories
  • Ad Networks
  • App Monetization
  • Mobile Advertising
  • Mobile Ad Network
Website smaato.com

OpenX

Categories
  • Advertising
  • Ad Servers
  • Ad Networks
  • Ad Serving
Website openx.com

Smaato videos

App Monetization: How to Monetize Your App With Smaato

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to Smaato and OpenX)
Ad Networks
44 44%
56% 56
Mobile Advertising
100 100%
0% 0
Advertising
0 0%
100% 100
App Monetization
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Smaato and OpenX

Smaato Reviews

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OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

What are some alternatives?

When comparing Smaato and OpenX, you can also consider the following products

Vungle - Vungle helps mobile application developers promote and monetize their apps through in-app video trailers.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

NativeX - NativeX, A One-Stop Mobile Solution

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Widespace Summit - Summit is a full-stack programmatic ad platform and marketplace designed specifically to deliver branding campaigns on mobile.

AerServ - AerServ offers monetization solution for mobile publishers.