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Simpli.fi VS Lotame

Compare Simpli.fi VS Lotame and see what are their differences

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Simpli.fi logo Simpli.fi

Simpli.fi is a demand side platform (DSP) transforming unstructured data elements to valuable factors that aid in decision making.

Lotame logo Lotame

Make your data actionable, learn about your most valuable customers, improve ROI by targeting the right audience and increase relevance across screens.
  • Simpli.fi Landing page
    Landing page //
    2023-09-17
  • Lotame Landing page
    Landing page //
    2023-10-05

Simpli.fi videos

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Lotame videos

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Lotame Cross-Device How Will it Benefit Your Business

More videos:

  • Review - Powering Maximum Audience Impact - Jeff Burak (Lotame)
  • Review - View Highlights from Lotame Ignite Americas 2018

Category Popularity

0-100% (relative to Simpli.fi and Lotame)

Simpli.fi

Lotame

Ad Networks
45 45%
Ad Networks
55% 55
Marketing Platform
45 45%
Marketing Platform
55% 55
Small Business
42 42%
Small Business
58% 58
Business & Commerce
0 0%
Business & Commerce
100% 100

User comments

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Social recommendations and mentions

Based on our record, Simpli.fi seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Simpli.fi mentions (4)

  • Does anyone here know if Agility Ads is a reseller or a real DSP?
    The Blis platform allows you to geofence foot fall conversions and use custom polygons if you want to. I've done several campaigns using their self serve and it's pretty easy to work with. I'm pretty sure they built it on their own so it wouldn't be using simpli.fi based tech, based out of the UK I believe but they have a NYC office. Source: over 1 year ago
  • Does anyone here know if Agility Ads is a reseller or a real DSP?
    From what I found here they're just resellers. simpli.fi is basically the only company doing that goefence conversion zone tracking stuff that I know of in america. Source: over 1 year ago
  • Job Posting: Tracking Specialist for Simpli.fi (Google Analytics centric role)
    The AdOps Team at Simpli.fi, a leader in programmatic advertising, is expanding and now hiring an AdOps Tracking Specialist! To review the job description and apply please see our official company job posting: https://jobs.lever.co/simpli-2/ececc223-7bce-4f6b-bba5-75de45fc344d. Source: almost 3 years ago
  • DSP Self Serve for Small Biz
    One DSP that claims to specialize in hyper Geo targeting is simpli.fi. It says you can map out a geofence, but I'm not clear on the specifics on if they use 1P data or 3P, but worth checking into. Source: about 3 years ago

Lotame mentions (0)

We have not tracked any mentions of Lotame yet. Tracking of Lotame recommendations started around Mar 2021.

What are some alternatives?

When comparing Simpli.fi and Lotame, you can also consider the following products

DataXu - Marketing analytics for brands and agencies.

V12 Data - V12 Data offers rich data sets with verified addresses and emails for personalized marketing campaigns.

Amobee DSP - Cross-Channel Advertising

Adobe Audience Manager - Adobe Audience Manager is a data management platform that integrates online and offline data to deliver a unified view of all your audiences

Clearbit - Clearbit provides Business Intelligence APIs

Google Audience Center - 3 votes and 6 comments so far on Reddit

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