Scala Digital Signage VS DontPayFull

Beyond bringing large-scale, secure digital display networks to market, Scala is adding deep insights into consumer and employee behaviors, patterns and preferences — every digital sign can be a sensor, informing marketing and retail strategy. By analyzing this data, retailers and marketers can personalize and continually optimize in-store screen content, tailoring offers and experiences based on consumer and employee profiles and location.

DontPayFull is a multinational coupon business headquartered in Romania with a strong service presence in the United States, United Kingdom, Canada, and Australia. It provides free coupons and discount offers to consumers doing their shopping online.

Founders: The DontPayFull project was founded by Andrei Vasilescu and Adrian Cristea in 2012.

Employees: There are 27 full-time employees that work here and over 100 external collaborators that discover coupons and deals.

Clients: A few of the brands DontPayFull works with include Amazon, NewEgg, Macy's, Target, and Walmart.

Tools created: Amazon Discount Finder allows consumers to find coupons and discount offers directly from the Amazon website.

The affiliate networks that DontPayFull collaborates with for coupons and deals monetization are: CJ Affiliate, Rakuten Advertising, Awin, ShareASale, TradeDoubler AB, Skimlinks, VigLink, WebGains, Pepperjam, Impact Tech Inc., AvantLink, Performance Horizon Group Limited.

DontPayFull is a Corporate Member of the Performance Marketing Association since August 2016.

Media appearances: DontPayFull has appeared in publications such as MoneyPantry, DollarSprout, Well Kept Wallet, Yahoo! Finance, GoBanking Rates, and Reader's Digest.