Software Alternatives & Reviews

Rubicon Project VS OpenX

Compare Rubicon Project VS OpenX and see what are their differences

Rubicon Project logo Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact many advertising brands globally.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • Rubicon Project Landing page
    Landing page //
    2023-04-30
  • OpenX Landing page
    Landing page //
    2023-02-07

Rubicon Project

Categories
  • Ad Networks
  • Advertising
  • Small Business
  • Business Network
Website rubiconproject.com

OpenX

Categories
  • Advertising
  • Ad Servers
  • Ad Networks
  • Ad Serving
Website openx.com

Rubicon Project videos

The Rubicon Project CFO/COO: Advertising In A Digital World | Mad Money | CNBC

More videos:

  • Review - Neil Richter, Chief Scientist at The Rubicon Project, Explains Deal ID and the RTB Protocol

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to Rubicon Project and OpenX)
Ad Networks
13 13%
87% 87
Advertising
11 11%
89% 89
Small Business
100 100%
0% 0
Ad Servers
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Rubicon Project and OpenX

Rubicon Project Reviews

We have no reviews of Rubicon Project yet.
Be the first one to post

OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

Social recommendations and mentions

Based on our record, Rubicon Project seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Rubicon Project mentions (1)

  • American app sharing data with hordes of advertisers
    iOS has a new privacy report to show how apps are using and sharing your data. Looking at the American app, I found that it contacts a plethora of advertisers, marketing and tracking companies including Facebook, Yahoo, airship, godaddy.com, doubleclick.net, adservice.google.com, adnxs.com, adsrvr.org, sojern.com, serving-sys.com, flashtalking.com, everesttech.net, mediaiqdigital.com, rubiconproject.com,... Source: about 2 years ago

OpenX mentions (0)

We have not tracked any mentions of OpenX yet. Tracking of OpenX recommendations started around Mar 2021.

What are some alternatives?

When comparing Rubicon Project and OpenX, you can also consider the following products

RealVu - Realvu offers a multifunctional online media and advertising platform for the delivery, tracking, and reporting of advertisements and media.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Fyber - Fyber is building a platform for smarter ad monetization.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

MediaAlpha - MediaAlpha offers real-time programmatic technology platform for vertical search media.

AerServ - AerServ offers monetization solution for mobile publishers.