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Rubicon Project VS AppNexus

Compare Rubicon Project VS AppNexus and see what are their differences

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Rubicon Project logo Rubicon Project

Rubicon Project is an advertising automation platform enabling premium publishers to transact many advertising brands globally.

AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.
  • Rubicon Project Landing page
    Landing page //
    2023-04-30
  • AppNexus Landing page
    Landing page //
    2023-06-19

Rubicon Project videos

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The Rubicon Project CFO/COO: Advertising In A Digital World | Mad Money | CNBC

More videos:

  • Review - Neil Richter, Chief Scientist at The Rubicon Project, Explains Deal ID and the RTB Protocol

AppNexus videos

+ Add

AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

Category Popularity

0-100% (relative to Rubicon Project and AppNexus)

Rubicon Project

AppNexus

Ad Networks
44 44%
Ad Networks
56% 56
Advertising
35 35%
Advertising
65% 65
Small Business
100 100%
Small Business
0% 0
Ad Servers
0 0%
Ad Servers
100% 100

User comments

Share your experience with using Rubicon Project and AppNexus. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Rubicon Project and AppNexus

Rubicon Project Reviews

We have no reviews of Rubicon Project yet.
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AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

Social recommendations and mentions

Based on our record, Rubicon Project seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Rubicon Project mentions (1)

  • American app sharing data with hordes of advertisers
    iOS has a new privacy report to show how apps are using and sharing your data. Looking at the American app, I found that it contacts a plethora of advertisers, marketing and tracking companies including Facebook, Yahoo, airship, godaddy.com, doubleclick.net, adservice.google.com, adnxs.com, adsrvr.org, sojern.com, serving-sys.com, flashtalking.com, everesttech.net, mediaiqdigital.com, rubiconproject.com,... Source: about 2 years ago

AppNexus mentions (0)

We have not tracked any mentions of AppNexus yet. Tracking of AppNexus recommendations started around Mar 2021.

What are some alternatives?

When comparing Rubicon Project and AppNexus, you can also consider the following products

RealVu - Realvu offers a multifunctional online media and advertising platform for the delivery, tracking, and reporting of advertisements and media.

OpenX - Ad technology platform available as a hosted service or as an open source download.

Fyber - Fyber is building a platform for smarter ad monetization.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

MediaAlpha - MediaAlpha offers real-time programmatic technology platform for vertical search media.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

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