Rocket Fuel VS SeamlessPro.io

  rocketfuel.comSoftware by Rocket Fuel

Seamless Search is the only search management platform that enables you to manage paid and organic search holistically.

• No more worrying whether you should pay to appear for keywords that you already hold a high organic position for.

• Know exactly how your paid cannibalizes your organic search and vice versa.

Seamless Search uses machine learning to assess hundreds of thousands of internal and external factors that impact the correlation between paid and organic search to determine the true value of each channel.

The insight provided by the platform is made actionable by providing a clear report outlining the actual contribution of paid and organic to business performance metrics such as sales. Furthermore the platform then has its own bid automation engine, enabling advertisers to make paid search bid adjustments based on current true search performance.

• Finally understand the value in paying for brand and brand generic terms.