What are some alternatives?
When comparing Pushwoosh and ifttt, you can also consider the following products
Airflow - Airflow is a platform to programmaticaly author, schedule and monitor data pipelines.
Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.
Pipefy - The new development platform built for agile teams.
Integromat - Tool for workflow automation
Microsoft Flow - Similar to IFTTT and Zapier you can create automated tasks based on APIs from various services.
Kissflow - Kissflow is a workflow tool & business process workflow management software to automate your workflow process. Rated #1 cloud workflow software in Google Apps Marketplace.