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PubMatic VS AppNexus

Compare PubMatic VS AppNexus and see what are their differences

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Contents:
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  2. » Videos
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PubMatic logo PubMatic

PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.

AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.
  • PubMatic Landing page
    Landing page //
    2023-10-08
  • AppNexus Landing page
    Landing page //
    2023-06-19

PubMatic

Categories
  • Advertising
  • Ad Networks
  • Ad Servers
  • Ad Serving
Website pubmatic.com
Edit details

AppNexus

Categories
  • Ad Networks
  • Ad Servers
  • Advertising
  • Ad Serving
Website appnexus.com
Edit details

PubMatic videos

+ Add

PubMatic IPO a Buy? (PubMatic IPO 2020) | RSI Ep. 244

More videos:

  • Review - Pubmatic IPO Stock PUBM Review
  • Review - PubMatic | Interview with its Co-Founder and CEO - Rajeev Goel

AppNexus videos

+ Add

AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

Category Popularity

0-100% (relative to PubMatic and AppNexus)

PubMatic

AppNexus

Ad Networks
73 73%
Ad Networks
27% 27
Advertising
69 69%
Advertising
31% 31
Ad Servers
61 61%
Ad Servers
39% 39
Mobile Ad Network
100 100%
Mobile Ad Network
0% 0

User comments

Share your experience with using PubMatic and AppNexus. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare PubMatic and AppNexus

PubMatic Reviews

We have no reviews of PubMatic yet.
Be the first one to post

AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

Social recommendations and mentions

Based on our record, PubMatic seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

PubMatic mentions (1)

  • Found PubMatic CIDR range not in DNS
    This lead me to a CIDR owned by PubMatic Inc (pubmatic.com is blocked by the Adaway list):. Source: over 1 year ago

AppNexus mentions (0)

We have not tracked any mentions of AppNexus yet. Tracking of AppNexus recommendations started around Mar 2021.

What are some alternatives?

When comparing PubMatic and AppNexus, you can also consider the following products

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

OpenX - Ad technology platform available as a hosted service or as an open source download.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

AerServ - AerServ offers monetization solution for mobile publishers.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

ONE by AOL - Ad Serving and Supply Side Platform (SSP)

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