What are some alternatives?
Bitly - Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.
Rite.ly - Rite.ly is a Call-to-action (CTA) header that can be used in any page.
Kutt.it - Kutt.it is a free and open source URL shortener with custom domains and stats.
Hitleap - HitLeap is a web based traffic exchange system for getting free traffic to your website and increasing the extent of engagement with the visitors.
YOURLS - YOURLS is a website that contains all the tools you need to create and launch your very own URL shortener. URL shorteners like bitly or TinyURL are fine for public use, but they offer limited options in terms of URL customization.
Hit4Hit - Get 100% FREE Website Views, and Hits.