Software Alternatives & Reviews

Pardot VS Salesforce Marketing Cloud

Compare Pardot VS Salesforce Marketing Cloud and see what are their differences

Pardot logo Pardot

Salesforce B2B marketing automation

Salesforce Marketing Cloud logo Salesforce Marketing Cloud

Salesforce digital marketing software allows connect interactions from any channel or device, and combine customer data and behaviors to create real-time relevant communication.
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

  • Salesforce Marketing Cloud Landing page
    Landing page //
    2023-05-10

Pardot

Categories
  • Email Marketing
  • Email Marketing Platforms
  • Marketing Automation
  • Digital Marketing
Website pardot.com
Pricing URL Official Pardot Pricing

Salesforce Marketing Cloud

Categories
  • Email Marketing Platforms
  • Marketing Automation
  • Marketing Platform
  • Email Marketing Automation
Website salesforce.com
Pricing URL-

Pardot videos

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Salesforce Marketing Cloud videos

Salesforce Marketing Cloud Overview

More videos:

  • Review - Salesforce Marketing Cloud Review

Category Popularity

0-100% (relative to Pardot and Salesforce Marketing Cloud)
Email Marketing
83 83%
17% 17
Social Media Marketing
0 0%
100% 100
Marketing Automation
75 75%
25% 25
Email Marketing Platforms

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and Salesforce Marketing Cloud

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

Salesforce Marketing Cloud Reviews

We have no reviews of Salesforce Marketing Cloud yet.
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What are some alternatives?

When comparing Pardot and Salesforce Marketing Cloud, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

HootSuite - Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

HubSpot Marketing Hub - HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.