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Pardot VS Act-On

Compare Pardot VS Act-On and see what are their differences

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Pardot logo Pardot

Salesforce B2B marketing automation

Act-On logo Act-On

Act-On is a marketing automation software platform with email marketing, lead nurturing, lead scoring, CRM integration, social media & tracking tools
  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

  • Act-On Landing page
    Landing page //
    2023-10-06

  www.act-on.comSoftware by Act-On

Pardot videos

+ Add

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Act-On videos

+ Add

Act-On Review: Easy to use, but not our top choice

More videos:

  • Review - Act-On Marketing Automation Platform Review
  • Review - Act-on Review - Marketing automation software review

Category Popularity

0-100% (relative to Pardot and Act-On)

Pardot

Act-On

Email Marketing
96 96%
Email Marketing
4% 4
Marketing Automation
96 96%
Marketing Automation
4% 4
Email Marketing Platforms
96 96%
Email Marketing Platforms
4% 4
Business & Commerce
100 100%
Business & Commerce
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Pardot and Act-On

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.
Source: martechseries.com

Act-On Reviews

We have no reviews of Act-On yet.
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What are some alternatives?

When comparing Pardot and Act-On, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

BlueVenn - BlueVenn is a customer journey, analytics and single customer view platform.

SharpSpring - Simple Marketing Automation for Agencies and SMBs

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

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