Optimove VS Insightarc

Every marketer and product manager struggling with conversion rates, acquisition efficiency and retention. To find underlying reasons experts spend dozens of hours for manual research of customer interactions. And this job is time and data resource taking.

Insightarc is an automated way to discover and learn the real customer journey and points where customers experience the issues and leave the service. Works for ecommerce and SaaS services as well as for online-to-offline journeys.

Automate research routine, focus on decision making faster without - reviewing of session recordings for hours - reviewing of heatmaps with process decomposing - researching of statistical metrics - long tech reviews

WHY? Two non-obvious reasons why it is important to study customer journeys: 1. You will learn WHY clients leave your website or eCommerce 2. You discover underlying insights and implement product improvements.

WHAT TO FIND? Customer journey "from the customers' eyes" and issues experienced: - Hidden user traces - The average time between interactions - Repetitive actions and outliers, then customers meet the issue. - One-click actions followed by leaving the service - Bottlenecks and narrow places

WHY AUTOMATE? - E-commerce and SaaS platforms have become more complex and complicated - The volume of data on tech platforms is consistently growing - Save time for manual research of point of product growth and money for specific data infrastructure