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Optimove VS Blueshift

Compare Optimove VS Blueshift and see what are their differences

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Optimove logo Optimove

Optimove is a retention automation platform powered by predictive micro-segmentation technology. Optimove allows marketers to easily schedule, execute and analyze the performance of every customer marketing campaign.

Blueshift logo Blueshift

The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data
  • Optimove Landing page
    Landing page //
    2023-07-16
  • Blueshift Landing page
    Landing page //
    2022-09-28

Blueshift helps brands deliver relevant, connected experiences across every customer interaction.

It’s SmartHub CDP provides brands with the complete toolkit to seamlessly deliver 1:1 experiences in real-time across the entire omnichannel journey, including real-time data unification, audience segmentation, predictive intelligence, 1:1 personalization, omnichannel orchestration, and unmatched scale. The flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data across touchpoints in real-time using intelligent decisioning.

The path to delivering customer-centric experiences that grow revenue and drive results has never been quicker.

Optimove features and specs

No features have been listed yet.

Blueshift features and specs

  • Multi-Channel Campaigns: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.
  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data and complete historical and real-time behaviors.
  • Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.
  • Advanced Segmentation: Build rich, precise customer segments within minutes based on any attribute, or behavior through our intuitive segmentation engine.
  • Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Optimove videos

+ Add

OPTIMOVE Leverage Gym - Review Home Gym - Indonesia

More videos:

  • Review - OPTIMOVE M-100 Home Gym Entry Level Dengan Fungsi Lengkap - Indonesia
  • Review - Optimove recognized as a “Challenger” by Gartner for the 2nd year in a row

Blueshift videos

+ Add

A complete tour of the Blueshift platform and core capabilities.

More videos:

  • Review - Half-Life: Blueshift Review
  • Review - Blueshift - Phantasma [SONG REVIEW]
  • Review - BlueShift - Kickstarter Board Game Review

Category Popularity

0-100% (relative to Optimove and Blueshift)

Optimove

Blueshift

Email Marketing
42 42%
Email Marketing
58% 58
Color Temperature Adjuster
100 100%
Color Temperature Adjuster
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100
Color Temperature
100 100%
Color Temperature
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimove and Blueshift

Optimove Reviews

15 Marketing Softwares That Can Boost Your Business
Optimove’s retention automation platform leverages proprietary customer modeling technology to help marketers at online companies maximize the value of every customer. The software helps Internet businesses convert more leads, increase customer spend and engagement, reduce churn and win back more lost customers. By affecting customer behavior through highly-relevant,...
Source: www.forbes.com

Blueshift Reviews

We have no reviews of Blueshift yet.
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What are some alternatives?

When comparing Optimove and Blueshift, you can also consider the following products

Blueshift Color Temperature Adjuster - An extensible and highly configurable alternative to redshift.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Exponea - Exponea Packages. Our happiest customers are medium and large-sized B2C companies that generate a major part of their revenue online. Their average Net Promoter Score® is over 60.

Iterable - Highly-personalized, mobile-optimized email marketing

Evergage - Evergage's real time web personalization software can help you boost engagement, increase revenue and drive more conversions. Web personalization software that's easy to use.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

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