Software Alternatives & Reviews

Optimizely VS Webflow

Compare Optimizely VS Webflow and see what are their differences

Optimizely logo Optimizely

A/B testing you'll actually use.

Webflow logo Webflow

Build dynamic, responsive websites in your browser. Launch with a click. Or export your squeaky-clean code to host wherever you'd like. Discover the professional website builder made for designers.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Webflow Landing page
    Landing page //
    2023-10-07

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Webflow videos

Webflow Review: Excellent Custom Design Tool

More videos:

  • Review - Building a site in Webflow - First impressions review!
  • Review - Squarespace VS Webflow: Website Building Platform Review

Category Popularity

0-100% (relative to Optimizely and Webflow)
A/B Testing
100 100%
0% 0
Website Builder
0 0%
100% 100
Analytics
100 100%
0% 0
CMS
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Webflow

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Webflow Reviews

  1. Amazing

    Designing websites with Webflow has been an absolute delight. Its visual interface makes the design process intuitive and efficient. The drag-and-drop functionality for elements is a real time-saver, and the real-time preview allows for instant feedback. Customizing designs to be responsive for different devices is a breeze. Webflow's ability to handle complex animations without code is impressive. All in all, Webflow has made website creation a smooth and enjoyable process. Definitely a game-changer for web design!

    🏁 Competitors: Tilda

Top 10 Web Content Management Systems
Webflow is another unique CMS option based on the fact that it does not feature a single line of code anywhere for the user to bother with. Instead, it takes it upon itself to fully cover every single modification that a user may need as part of its preconfigured content management options. The UI is also designed with utility in mind. Whereas Wix also does not feature codes...
Source: cloudzy.com
Top No Code Website Builders in 2023
Webflow is an ideal option for designers and developers wanting to create custom websites with no code. Users can build a website while maintaining complete design control, leveraging advanced customization options, such as CSS and HTML editing.
13 Best No-Code Website Builders 2023
You can start building a website with Webflow for free and only pay when you are ready. Websites created with Webflow have a high performance in terms of speed and with 99.9% uptime hosting.
Source: codeless.co
The 10 Best Portfolio Website Builders in 2023
Another thing that sets Webflow apart from other similar products is that the Webflow team is heavily invested in pushing their product to meet future demands. In other words, they’re actively developing new features that provide access to tools such as dynamic content and third-party integrations (for payments, for example) and focusing on areas like Memberships, SEO, and...
Source: stackdiary.com
13 Best Website Builders for Creators and Social Entrepreneurs(2023)
Webflow is a web development platform that allows users to create responsive websites without having to code. It is a visual drag-and-drop editor that generates clean, semantic code behind the scenes.
Source: causeartist.com

Social recommendations and mentions

Based on our record, Webflow seems to be more popular. It has been mentiond 131 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Optimizely mentions (0)

We have not tracked any mentions of Optimizely yet. Tracking of Optimizely recommendations started around Mar 2021.

Webflow mentions (131)

View more

What are some alternatives?

When comparing Optimizely and Webflow, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

WiX - Create a free website with Wix.com. Customize with Wix' website builder, no coding skills needed. Choose a design, begin customizing and be online today

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

WordPress - WordPress is web software you can use to create a beautiful website or blog. We like to say that WordPress is both free and priceless at the same time.

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.