Software Alternatives & Reviews

Optimizely VS Siteimprove

Compare Optimizely VS Siteimprove and see what are their differences

Optimizely logo Optimizely

A/B testing you'll actually use.

Siteimprove logo Siteimprove

Consider the Siteimprove Intelligence Platform the newest member of your team.
  • Optimizely Landing page
    Landing page //
    2023-10-04
  • Siteimprove Landing page
    Landing page //
    2023-03-11

Optimizely

Categories
  • A/B Testing
  • Website Testing
  • Conversion Optimization
  • Analytics
Website optimizely.com
Pricing URL Official Optimizely Pricing

Siteimprove

Categories
  • Analytics
  • Web Analytics
  • User Analytics
  • SEO
Website siteimprove.com
Pricing URL-

Optimizely videos

Optimizely Review | A/B Testing | Pearl Lemon Reviews

More videos:

  • Tutorial - Optimizely X Tutorial 2019 - How to Use Optimizely for A/B, MVT, Personalization, Program Management
  • Review - A/B Testing with Optimizely

Siteimprove videos

3 - SiteImprove - Accessibility

More videos:

  • Review - Siteimprove CMS Module for Drupal

Category Popularity

0-100% (relative to Optimizely and Siteimprove)
A/B Testing
100 100%
0% 0
SEO
0 0%
100% 100
Analytics
75 75%
25% 25
SEO Tools
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Optimizely and Siteimprove

Optimizely Reviews

  1. Good A/B and multivariate testing tool

    Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.

    I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.

    🏁 Competitors: VWO

15 Best A/B Testing Tools And Software (2021 List)
Optimizely is more of a personalization tool but you cannot ignore its A/B testing superiority. It helps you put the face of the most appealing site in front of customers. There’s a lot of things that are good in this software such as the ability to set up a quick test, and a real-time statistical dashboard. No programming prerequisite needed but front-end development and...
Top Mobile Feature Flag Tools
Optimizely is a well known A/B testing and experimentation tool for both web and mobile. It claims to be built for the enterprise with features like roles, permissions, and two-factor authentication while still maintaining excellent usability. Along with user targeting, remote configuration, and instant rollbacks, Optimizely offers advanced A/B testing and experimentation...
Source: instabug.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Convert is a fantastic tool that should be considered and evaluated by any CRO agency or end-user client that also evaluates Optimizely and VWO. They offer a level of functionality that is globally on par with them for testing, but at a lower price level once you go above the free level offered by Optimizely.
Top 5 A/B Testing Tools List
All in all, Optimizely is the complete package: if you want to get started with A/B testing, it’s definitely worth trying out, considering the pricing and trial plans. If you are a more of a power user with the budget to support the top tiers, Optimizely’s advanced features might also be for you.
How to Choose the Right Testing Software For Your Business
“Overall, Visual Website Optimizer has the slight edge for casual A/B testers, but it’s more expensive than the basic version of Optimizely. For serious A/B testers, I definitely recommend Optimizely – more comprehensive offering, even though you have to pay extra for premium features.” – Rich Page, Website Optimization Consultant

Siteimprove Reviews

11 SE Ranking alternatives you must check out
Another SE Ranking alternative on this list, Siteimprove, is a comprehensive digital marketing and web accessibility platform that offers a range of features to improve your website's performance, usability, and accessibility. It's especially good for businesses that need a more holistic approach to their online presence. Here are some of the features Siteimprove offers.

What are some alternatives?

When comparing Optimizely and Siteimprove, you can also consider the following products

VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.