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OpenX VS PubMatic

Compare OpenX VS PubMatic and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.

PubMatic logo PubMatic

PubMatic is the marketing automation software that powers the advertising strategy for premium publishers.
  • OpenX Landing page
    Landing page //
    2023-02-07
  • PubMatic Landing page
    Landing page //
    2023-10-08

OpenX videos

+ Add

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

PubMatic videos

+ Add

PubMatic IPO a Buy? (PubMatic IPO 2020) | RSI Ep. 244

More videos:

  • Review - Pubmatic IPO Stock PUBM Review
  • Review - PubMatic | Interview with its Co-Founder and CEO - Rajeev Goel

Category Popularity

0-100% (relative to OpenX and PubMatic)

OpenX

PubMatic

Ad Networks
69 69%
Ad Networks
31% 31
Advertising
70 70%
Advertising
30% 30
Ad Servers
73 73%
Ad Servers
27% 27
Business & Commerce
100 100%
Business & Commerce
0% 0

User comments

Share your experience with using OpenX and PubMatic. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare OpenX and PubMatic

OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Source: www.adpushup.com
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.
Source: www.monetizemore.com

PubMatic Reviews

We have no reviews of PubMatic yet.
Be the first one to post

Social recommendations and mentions

Based on our record, PubMatic seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

OpenX mentions (0)

We have not tracked any mentions of OpenX yet. Tracking of OpenX recommendations started around Mar 2021.

PubMatic mentions (1)

  • Found PubMatic CIDR range not in DNS
    This lead me to a CIDR owned by PubMatic Inc (pubmatic.com is blocked by the Adaway list):. Source: almost 2 years ago

What are some alternatives?

When comparing OpenX and PubMatic, you can also consider the following products

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

AerServ - AerServ offers monetization solution for mobile publishers.

ONE by AOL - Ad Serving and Supply Side Platform (SSP)

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.

Smart AdServer - The only fully-integrated ad server for managing RTB, Mobile, Video & Web display. Best manage all your campaigns in one interface. Best local support

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