Software Alternatives & Reviews

OpenX VS AppNexus

Compare OpenX VS AppNexus and see what are their differences

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.

AppNexus logo AppNexus

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising.
  • OpenX Landing page
    Landing page //
    2023-02-07
  • AppNexus Landing page
    Landing page //
    2023-06-19

OpenX

Categories
  • Advertising
  • Ad Servers
  • Ad Networks
  • Ad Serving
Website openx.com

AppNexus

Categories
  • Ad Networks
  • Ad Servers
  • Advertising
  • Ad Serving
Website appnexus.com

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

AppNexus videos

AppNexus 2015 Year In Review

More videos:

  • Review - AT&T acquisition of AppNexus part of digital video push?
  • Review - AppNexus Client Success Story - Datapoint Media

Category Popularity

0-100% (relative to OpenX and AppNexus)
Ad Networks
84 84%
16% 16
Advertising
82 82%
18% 18
Ad Servers
79 79%
21% 21
Business & Commerce
100 100%
0% 0

User comments

Share your experience with using OpenX and AppNexus. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare OpenX and AppNexus

OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

AppNexus Reviews

Top 7 Best Ezoic Alternatives For More Ad Revenue
AppNexus was first developed as an alternative to Google’s Ad Exchange and has recently been acquired by AT&T. AppNexus offers a full suite of “Buy and Sell” side products, meaning they offer products to publishers, like Google.
Source: webaroo.com.au

What are some alternatives?

When comparing OpenX and AppNexus, you can also consider the following products

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Metamarkets - We help programmatic buyers, sellers and marketplaces make better decisions in real-time.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

AerServ - AerServ offers monetization solution for mobile publishers.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.