Software Alternatives & Reviews

OpenX VS AdThrive

Compare OpenX VS AdThrive and see what are their differences

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.

AdThrive logo AdThrive

AdThrive is an ad optimization solution just for bloggers.
  • OpenX Landing page
    Landing page //
    2023-02-07
  • AdThrive Landing page
    Landing page //
    2023-07-25

OpenX

Categories
  • Advertising
  • Ad Servers
  • Ad Networks
  • Ad Serving
Website openx.com

AdThrive

Categories
  • Ad Networks
  • Online Services
  • Advertising
  • Ad Management
Website raptive.com

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

AdThrive videos

How To Get Aproved by ADTHRIVE (Do This Before You Apply)

Category Popularity

0-100% (relative to OpenX and AdThrive)
Ad Networks
60 60%
40% 40
Advertising
59 59%
41% 41
Ad Servers
100 100%
0% 0
Ad Management
0 0%
100% 100

User comments

Share your experience with using OpenX and AdThrive. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare OpenX and AdThrive

OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

AdThrive Reviews

The Top 5 Display Advertising Networks: Monetize Your Blog The RIGHT Way
Adthrive is overseen by Google. As they are a certified partner publisher, you’ll get access to premium technologies and campaigns unavailable anywhere else. You’ll also get access to Google’s resources, training and expertise. They also make sure your ads are up to date on Google’s policies.
Source: www.rankxl.com
Mediavine Review: How I Switched From Google Adsense and Increased Earnings by 80%
Finally, I wanted to briefly mention AdThrive network. AdThrive works very similar to Mediavine. However, you need to have at least 100,000 pageviews as a minimum traffic requirement in order to qualify for AdThrive.

Social recommendations and mentions

Based on our record, AdThrive seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

OpenX mentions (0)

We have not tracked any mentions of OpenX yet. Tracking of OpenX recommendations started around Mar 2021.

AdThrive mentions (1)

  • "Like all blowups on Reddit, this one will pass as well." -Spez
    Here's an example. The site is called "ReptileJam" and it contains a disorganized assortment of information about reptiles, probably either AI generated or written by some underpaid workers in India or something just copying and pasting info from other sites. The "About" page at the bottom is completely generic and doesn't provide any actual info about who runs the site. The bottom of the page says they are a... Source: 10 months ago

What are some alternatives?

When comparing OpenX and AdThrive, you can also consider the following products

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

Ezoic - Improve & test ads, layouts, & content using artificial intelligence to increase website ad revenue & UX metrics. Google Adsense & Google Publishing Partner

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

Mediavine - Mediavine offers full service ad management including display ad optimization, video monetization and sponsored influencer marketing. We're here to help content creators build sustainable businesses.

AerServ - AerServ offers monetization solution for mobile publishers.

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.