What are some alternatives?
When comparing ObservePoint and SerpBook, you can also consider the following products
Google Tag Manager - Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
Blue Triangle - Blue Triangle's analytics platform uncovers issues on your website measurably impacting your revenue and helps you fix them.
OpenX - Ad technology platform available as a hosted service or as an open source download.
Ensighten Manage - Tag Management
TagCommander - TagCommander is a tag management system.
cognitiveSEO - The cognitiveSEO tool provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit and Rank Tracking for Every Site.