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Observable VS Marketo

Compare Observable VS Marketo and see what are their differences

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Observable logo Observable

Interactive code examples/posts

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Observable Landing page
    Landing page //
    2023-10-09
  • Marketo Landing page
    Landing page //
    2023-07-17

Observable videos

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Observable Overview

More videos:

  • Review - observablehq.com review observable hq data analysis
  • Review - Hands-on Data Visualization with Observable Plot

Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Observable and Marketo)

Observable

Marketo

Data Visualization
100 100%
Data Visualization
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Data Dashboard
100 100%
Data Dashboard
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Observable and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Observable and Marketo

Observable Reviews

Top 10 Grafana Alternatives in 2024
Observable is a Grafana alternative that enables users to visualize data via charts and dashboards using code.
Source: middleware.io
Embedded analytics in B2B SaaS: A comparison
A few options were disregarded from the start due to a hefty price tag, these were Looker, Tableau, Power BI, GoodData. A few options like Trevor.io, Preset, Observable were disregarded as they did not seem to fit our criteria (based on the evaluation matrix).
Source: medium.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, Observable seems to be more popular. It has been mentiond 284 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Observable mentions (284)

  • A feature-rich front-end drag-and-drop component library
    Maybe I'm easy to impress, but I always stop and play around with the nested tree example when I come across Sortable. It works so flawlessly, and feels very tuned to mobile dnd. It even works to arrange (and reflow) inline spans in a paragraph! I have yet to come across this functionality in a text editor.. [0]: https://observablehq.com/@dleeftink/sortable-playground. - Source: Hacker News / about 23 hours ago
  • Parquet-WASM: Rust-based WebAssembly bindings to read and write Parquet data
    Arrow JS is just ArrayBuffers underneath. You do want to amortize some operations to avoid unnecessary conversions. I.e. Arrow JS stores strings as UTF-8, but native JS strings are UTF-16 I believe. Arrow is especially powerful across the WASM <--> JS boundary! In fact, I wrote a library to interpret Arrow from Wasm memory into JS without any copies [0]. (Motivating blog post [1]) [0]:... - Source: Hacker News / 3 days ago
  • A flat map with the least error possible: The Gott-Goldberg-Vanderbei projection
    Here’s the D3 implementation (which is just an interrupted azimuthal equidistant projection): https://observablehq.com/@d3/azimuthal-equidistant-hemispheres. - Source: Hacker News / 4 days ago
  • Hardest Problem in Computer Science: Centering Things
    I made a quick tool to apply the trick he suggests at the end of the article: https://observablehq.com/@gampleman/font-centering-tool. - Source: Hacker News / 8 days ago
  • Zooming User Interface (ZUI)
    There is maybe some room for design too (Figma), but there are many times I wish it DIDN'T do that and encouraged better frame/file organization instead. ------- It can also be useful for some visualizations, like taxonomy: https://itol.embl.de/itol.cgi or https://www.onezoom.org/life.html "Drill down for details" like in disk space analysis: https://www.youtube.com/watch?v=BKClylmlv3w&t=1s (or similar one in D3:... - Source: Hacker News / 10 days ago
View more

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Observable and Marketo, you can also consider the following products

RunKit - RunKit notebooks are interactive javascript playgrounds connected to a complete node environment right in your browser. Every npm module pre-installed.

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

D3.js - D3.js is a JavaScript library for manipulating documents based on data. D3 helps you bring data to life using HTML, SVG, and CSS.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Jupyter - Project Jupyter exists to develop open-source software, open-standards, and services for interactive computing across dozens of programming languages. Ready to get started? Try it in your browser Install the Notebook.

Pardot - Salesforce B2B marketing automation

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