Software Alternatives & Reviews

mParticle VS Segment

Compare mParticle VS Segment and see what are their differences

mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

We make customer data simple.
mParticle Landing Page
mParticle Landing Page

mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing stack. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.

Segment Landing Page
Segment Landing Page

mParticle details

Customer Data Platform Customer Data Integration Customer Data Enrichment Analytics Marketing Analytics Web Analytics
Pricing URL Official mParticle Pricing  
Android iOS Web Roku
Release Date2013-03-01

Segment details

Analytics Web Service Automation Web Analytics
Pricing URL Official Segment Pricing  
Release Date-

mParticle features and specs

Integrations Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools
Demo Version

Segment features and specs

Not specified yet

mParticle videos

mParticle Overview

More videos:

  • - mParticle - 3DS Max 2014 Tutorial. Level: advanced (creating flying paper)

Segment videos

What is Segment? How to Implement and Use It.

More videos:

  • - What's In My Bag: Chrome Industries MXD Segment

Category Popularity

0-100% (relative to mParticle and Segment)


These are some of the external sources and on-site user reviews we've used to compare mParticle and Segment

mParticle Reviews

We have no reviews of mParticle yet.
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Segment Reviews

Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 16 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

mParticle mentions (0)

We have not tracked any mentions of mParticle yet. Tracking of mParticle recommendations started around Mar 2021.

Segment mentions (16)

  • How to plan and implement a customer data tracking strategy for your Micro-SaaS
    TLDR: general steps/starting point for setting up an app with Rudderstack ( or Segment) to track customer events. - Source: Reddit / 2 months ago
  • Weekend Discussion Thread for the Weekend of November 12, 2021
    Twilio as of now is just mostly an SMS/API/email send automation platform. But Jeff Lawson (TWLO ceo and founder) himself said that he wants to make Twilio THE CENTRAL CUSTOMER COMMUNICATION PLATFORM. That's why they've managed to grow their cloud contact center (Twilio Flex) from nothing to number 2 in the field. Their acquisition was smart, as that's the #1 CDP for centralized data event hubs and... - Source: Reddit / 2 months ago
  • Ask HN: Do you push back on tracking scripts at your company? How?
    At my last job we ran into the same issue you're going through and also wanted to limit the amount of client-side tracking scripts running on page-load. We ended up using Segment ( to act as an Event hub and they have integrations with Facebook, Google Analytics, and other platforms to forward events to. It worked well once you get through the pain of setup and any incorrect configurations. If... - Source: Hacker News / 2 months ago
  • Segment CDP / Personas to Tableau
    We recently gotSegment and our tech team raves about it. I was wondering if anyone had experiencing using data from segment in tableau and how they did used the two together. - Source: Reddit / 3 months ago
  • Personal Support at Internet Scale
    Segment: Usage data is recorded via Segment track calls. Segment syncs these events to Snowflake, managing the schema for us. - Source: / 3 months ago
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What are some alternatives?

When comparing mParticle and Segment, you can also consider the following products

Google Tag Manager - Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Tealium - Enterprise tag management and digital data distribution (D3P).

Egnyte - Enterprise File Sharing

RudderStack - Open Source Customer Data Routing and Processing Platform

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

User reviews

Share your experience with using mParticle and Segment. For example, how are they different and which one is better?

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