Software Alternatives & Reviews

mParticle VS Google Tag Manager

Compare mParticle VS Google Tag Manager and see what are their differences


mParticle is the customer data platform for brands leading the CX revolution. Unify data and simplify partner integrations with enterprise-class security and reliability.

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.
mParticle Landing Page
mParticle Landing Page

mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing stack. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.

Google Tag Manager Landing Page
Google Tag Manager Landing Page

mParticle details

Categories
Customer Data Platform Customer Data Integration Customer Data Enrichment Analytics Marketing Analytics Web Analytics
Website mparticle.com  
Pricing URL Official mParticle Pricing  
Platforms
Android iOS Web Roku
Release Date2013-03-01

Google Tag Manager details

Categories
Analytics Web Analytics User Analytics
Website marketingplatform.google.com  
Pricing URL-
Platforms
-
Release Date-

mParticle features and specs

Integrations Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools
Demo Version demo.mparticle.com

Google Tag Manager features and specs

Not specified yet

mParticle videos

mParticle Overview

More videos:

  • - mParticle - 3DS Max 2014 Tutorial. Level: advanced (creating flying paper)

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Category Popularity

0-100% (relative to mParticle and Google Tag Manager)
12
12%
88%
88
12
12%
88%
88
100
100%
0%
0
0
0%
100%
100

Social recommendations and mentions

Based on our record, Google Tag Manager seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

mParticle mentions (0)

We have not tracked any mentions of mParticle yet. Tracking of mParticle recommendations started around Mar 2021.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). - Source: Reddit / 22 days ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / 2 months ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... - Source: Reddit / 9 months ago

What are some alternatives?

When comparing mParticle and Google Tag Manager, you can also consider the following products

Segment - We make customer data simple.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Tealium - Enterprise tag management and digital data distribution (D3P).

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

RudderStack - Open Source Customer Data Routing and Processing Platform

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

User reviews

Share your experience with using mParticle and Google Tag Manager. For example, how are they different and which one is better?

Post a review