mParticle believes that better customer experiences begin with better data. Its Customer Data Platform helps engineers, product managers, and marketers at companies like Spotify, Paypal, NBCUniversal, Starbucks, and Airbnb improve data quality and simplify integrations across the entire marketing stack. Founded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, and London and manages more than 500 billion API calls monthly.
|Pricing URL||Official mParticle Pricing|
|Integrations||Connect to 300+ of the leading marketing, analytics, warehousing, and activation tools|
Based on our record, Google Tag Manager seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.
Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). - Source: Reddit / 22 days ago
For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / 2 months ago
For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... - Source: Reddit / 9 months ago
Segment - We make customer data simple.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Tealium - Enterprise tag management and digital data distribution (D3P).
Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.
RudderStack - Open Source Customer Data Routing and Processing Platform
Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.