Software Alternatives & Reviews

MoEngage VS Pardot

Compare MoEngage VS Pardot and see what are their differences

MoEngage logo MoEngage

Insights-Led Customer Engagement Platform

Pardot logo Pardot

Salesforce B2B marketing automation
  • MoEngage Landing page
    Landing page //
    2023-10-11

MoEngage is an omni-channel customer engagement solution for marketers. The AI-driven platform empowers marketers to analyze customer insights and act on futuristic engagement campaigns.

The insight-led customer engagement platform enables brands to deliver predictive messages across several channels- mobile push, on-site messages, website push, in-app, email, social media, WhatsApp, and SMS. Key Features:

Rich Push Notifications Predictive Segmentation based on user behavior, purchase history, and location Event-triggered / Contextual notifications Hyper-personalization Customer Engagement Platform Push Amplification™ Journey Optimization AI-powered optimization Geo Location / Fencing Behaviour Analysis Customer Journey Orchestration Funnel Analysis

  • Pardot Landing page
    Landing page //
    2023-10-17

Accelerate pipeline, drive revenue, and align marketing and sales with Pardot marketing automation​, a Salesforce.com company. Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set. Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.

MoEngage

Categories
  • Marketing Automation
  • Email Marketing
  • Marketing Platform
  • Marketing
Website moengage.com
Pricing URL Official MoEngage Pricing
Details $freemium

Pardot

Categories
  • Email Marketing
  • Email Marketing Platforms
  • Marketing Automation
  • Digital Marketing
Website pardot.com
Pricing URL Official Pardot Pricing
Details $-

MoEngage videos

Introduction to MoEngage Analytics

More videos:

  • Review - MoEngage Year in Review 2018
  • Review - MoEngage in 2019 - Our Year in a Recap

Pardot videos

Pardot Review - CRM software review

More videos:

  • Review - Basics of Pardot
  • Review - Hubspot vs Salesforce Pardot (BEST) 🏆 Review Eloqua Marketo Alternatives

Category Popularity

0-100% (relative to MoEngage and Pardot)
Email Marketing
13 13%
87% 87
Marketing Automation
10 10%
90% 90
Web Push Notifications
100 100%
0% 0
Email Marketing Platforms

User comments

Share your experience with using MoEngage and Pardot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare MoEngage and Pardot

MoEngage Reviews

12 Best Push Notification Services to Rely on in 2024
Moengage offers both web and in-app push notifications, among other communication channels. What’s specific about Moengage is their AI-powered segmentation tool that divides users into groups based on their behavior. Which helps later on, when creating personalized notifications.
Source: notix.co

Pardot Reviews

The 36 Best Marketing Automation Tools to Use in 2020
If you run a B2B SaaS, rely heavily on Salesforce, and you’re able to pay $15,000 per year for a marketing automation tool, Pardot could be a good choice for your SaaS. Otherwise, skip to some of the less expensive options in this post.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
It's important to note, Pardot is a powerful enterprise, but lacks lead generation functionality and may not be as accessible or affordable for smaller businesses, or entrepreneurs.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
I hadn’t heard of Zoho before creating this list. But it seems to be a pretty decent tool. I would say it sits somewhere between and email marketing software and an email automation software in both functionality and price. The automations are more limited than a Salesforce Marketing Cloud or a Pardot, but the features are more robust than some smaller solutions like Mailchimp.
Five Automation Tools to Make B2B Marketing Easy
Pardot: Pardot, a B2B marketing automation platform by Salesforce, allows you to reach the potential leads via social, paid marketing or email campaigns. Pardot provides the added benefit of syncing with a user’s current clients in Salesforce too, thus enhancing the communication scale.

What are some alternatives?

When comparing MoEngage and Pardot, you can also consider the following products

WebEngage - WebEngage’s B2C marketing automation software helps in customer retention & user engagement across all channels with Journey Designer. Get a Demo Now!

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

OneSignal - Customer engagement platform used by over 1 million developers and marketers; the fastest and most reliable way to send mobile and web push notifications, in-app messages, emails, and SMS.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Intercom - Intercom is a customer relationship management and messaging tool for web businesses. Build relationships with users to create loyal customers.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.