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Microsoft Advertising
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Microsoft Advertising WordStreamMicrosoft Advertising might be a bit more popular than WordStream. We know about 5 links to it since March 2021 and only 4 links to WordStream. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Bing Ads – Although similar to Google Ads, Bing ads have a lower CPC rate at the expense of a wider audience reach. Source: about 1 year ago
That’s how search engines generally make money, including Bing. https://ads.microsoft.com. Source: over 2 years ago
New campaigns: 1. Video campaign - the most successful in sense of scaling was youtube campaign. Using youtube we could scale account by ~25% which is a lot. 2. Shopping campaign - not sure what you sell, but shopping is a very good channel for some products. 3. New keywords to expand your reach. Probably there is not much you can do here, I believe you have most of you keywords already in your account (?).... Source: about 3 years ago
Anyway, to say that Microsoft does not want to be another Google is hilarious. They too have their own advertising platform (https://ads.microsoft.com) and their own browser which also tracks people for personalized advertising. Pile that on to the worse privacy controls and deals with oil companies, and you have a far worse company than Google ever was. Source: about 3 years ago
Microsoft absolutely makes its money selling ads. Not all of it, but plenty of it. They're definitely trying to be another Google. https://ads.microsoft.com/. Source: about 3 years ago
These days I think it's gonna be tools like wordstream.com (they have a niche finder tool), and ahrefs.com or semrush.com. Source: over 1 year ago
For the CPC part, here is what I have found on wordstream.com. Source: over 1 year ago
When you begin to take a stroll through various affiliate websites, you will notice the innumerable dedicated landing pages, it kind of makes you wonder why affiliate marketers spend so much time to customize their landing page this much,. Source: about 2 years ago
A tool that I use a lot for all of my Google Ad clients is wordstream.com. They make it extremely easy to manage a Google Ads account because they have something called the 20-minute workweek that gives you tasks you can do on a weekly basis to improve that account. It will suggest keywords, suggest changes to your budget, and ads. Over time your client's cost per acquisition will decrease as long as you set up... Source: about 3 years ago
Google Ads - Easily boost website traffic and sales with Google AdWords. Appeal to customers who are already interested in what you are advertising by appearing on Google searches.
SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.
Kenshoo - Kenshoo provides marketing software and empower marketers with technology to build brands and generate demand across all media.
AdRoll - AdRoll is a leader in retargeting display advertising. Draw the right people with the right strategies.
SearchForce - Paid search & social media ad management platform for niche digital marketers.
Marin Software - Optimize your Search, Social & Display ads across channels and devices. Marin Software, the leading cross-channel performance advertising platform.