Software Alternatives & Reviews

Marketo VS HubSpot

Compare Marketo VS HubSpot and see what are their differences

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

HubSpot logo HubSpot

Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.
  • Marketo Landing page
    Landing page //
    2023-07-17
  • HubSpot Landing page
    Landing page //
    2022-01-04

What is HubSpot? HubSpot is an all-in-one CRM platform that provides marketing, sales, customer service, content management, and operations software. It was designed specifically to help businesses generate leads and grow revenue with ease. With HubSpot, there's no more scattered tools and software; everything you need is under one roof.

Why Should You Use HubSpot? HubSpot offers a wide range of features including lead generation tools, automated outreach capabilities, and analytics tools to track progress. With its user-friendly interface, it’s easy to navigate through the various features such as contact management and web page building. You can also set up automated emails to nurture leads down the funnel or set up custom chatbots on your website to quickly answer customer inquiries. Additionally, the HubSpot CRM integrates with over 1,160 third-party apps like social media channels and other business tools, so your business can operate with maximum efficiency.

Marketo

Categories
  • Marketing Automation
  • Digital Marketing
  • Marketing Tools
  • Email Marketing
  • Email Marketing Platforms
Website uk.marketo.com
Pricing URL Official Marketo Pricing
Details $-

HubSpot

Categories
  • CRM
  • Small Business CRM
  • CRM Platforms
  • Inbound Marketing
  • Sales
  • CMS
  • Digital Marketing
  • Website Builder
  • Web Hosting
Website hubspot.com
Pricing URL Official HubSpot Pricing
Details $paid

Marketo features and specs

No features have been listed yet.

HubSpot features and specs

  • One: 10
  • Two: 2

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

HubSpot videos

What Does HubSpot Do | Breaking Down HubSpot's Inbound Marketing Software

More videos:

  • Review - What is HubSpot and what can it do? Get the complete overview.
  • Review - HubSpot vs. Salesforce

Category Popularity

0-100% (relative to Marketo and HubSpot)
Email Marketing
41 41%
59% 59
CRM
14 14%
86% 86
Marketing Automation
52 52%
48% 48
Email Marketing Platforms

User comments

Share your experience with using Marketo and HubSpot. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Marketo and HubSpot

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

HubSpot Reviews

The 5 Best Email Marketing Software of 2023
HubSpot emerges as an all-encompassing marketing solution that offers businesses the tools they need to attract, engage, and delight their audience. Its integration of marketing, sales, and customer service functionalities, coupled with its powerful CRM, positions it as a strategic asset for growth-oriented companies.
11 Best Email Marketing Software for eCommerce in 2023
HubSpot, the renowned all-in-one business platform, secures its place on the list with its powerful email marketing automation capabilities. While its standalone email automation offers standard features, it truly shines when combined with its suite of tools encompassing social media marketing, CRM, and more.
Source: www.getshow.io
10 Best Software for Creating Newsletters: Top Picks!
Hubspot is well-established in the arena of marketing tools. Recognized for its robust all-in-one solution, Hubspot's newsletter creator offers many great features.
Source: publicate.it
5 Best Newsletter Tools & Software for Engaging Emails
The efficiency of Hubspot's platform is amplified by its integration with their CRM and marketing automation tools. This sync-up facilitates the smooth monitoring of email campaigns, allowing companies to segment their target market based on customer behavior and establish automatic follow-up messages based on how people engage with their content.
Source: publicate.it
11 Sendgrid Alternatives For Your Business Email
HubSpot offers several tools for marketing. These include pop-ups, forms, landing pages, chatbots, live chat, and ad tracking. Besides, HubSpot Email Marketing comes with customizable templates and a drag and drop builder. With smart content segmentation and automated workflows, it delivers a seamless experience to the users.

Social recommendations and mentions

Based on our record, HubSpot seems to be more popular. It has been mentiond 13 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

HubSpot mentions (13)

View more

What are some alternatives?

When comparing Marketo and HubSpot, you can also consider the following products

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

Pardot - Salesforce B2B marketing automation

Ortto - Journeys made simple. Your customer data, messaging and analytics working together.

Salesforce - CRM software solutions and enterprise cloud computing from salesforce.com, the leader in CRM and platform as a service.

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.