What are some alternatives?
When comparing Marketing Optimizer and Pardot, you can also consider the following products
Bitrix24 - Bitrix24 is a free (for small businesses) social enterprise platform. It is a united work space which handles the many aspects of daily operations and tasks. Create your own social intranet in minutes!
HubSpot - HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.
Marketing 360 - Marketing 360® is a powerful marketing and website platform built for any size brand. It's fully managed and has everything a brand needs to drive beautiful marketing and sales.
ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.
EngageBay - EngageBay is an affordable all-in-one marketing, sales CRM and service helpdesk software for growing companies to acquire, engage and nurture web visitors to happy customers.
Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.