What are some alternatives?
When comparing Macrium Reflect and Acronis True Image, you can also consider the following products
Clonezilla - Clonezilla is a suite of software that's designed to allow you to back-up and image new hard drives with your data.
SolarWinds Backup - Modern server backup software
DriveImage XML - DriveImage XML is an easy to use backup and restore program for Windows XP and Vista. Part of Runtime's Data Recovery Software products.
Time Machine - Time Machine is the breakthrough automatic backup that’s built right into Mac OS X.
EaseUS ToDo BackUp - EaseUS Todo Backup software offers simple and affordable data backup and disaster recovery software for PC//Server/Mac with over 6000000 users worldwide.
ShadowProtect SPX - ShadowProtect backup and disaster recovery software ensures on-prem business systems and data are fully protected and always available.