Software Alternatives & Reviews

LaunchDarkly VS Google Marketing Platform

Compare LaunchDarkly VS Google Marketing Platform and see what are their differences

LaunchDarkly logo LaunchDarkly

LaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • LaunchDarkly Landing page
    Landing page //
    2023-09-12
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

LaunchDarkly videos

How LaunchDarkly Enables Product Managers to Test in Production

More videos:

  • Review - Getting Started with Feature Flags - #1 LaunchDarkly Feature Flags
  • Review - Show & Tell with LaunchDarkly's Edith Harbaugh: Mobile Feature Flags

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to LaunchDarkly and Google Marketing Platform)
Feature Flags
100 100%
0% 0
Surveys
0 0%
100% 100
Developer Tools
100 100%
0% 0
Form Builder
0 0%
100% 100

User comments

Share your experience with using LaunchDarkly and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare LaunchDarkly and Google Marketing Platform

LaunchDarkly Reviews

Top Mobile Feature Flag Tools
LaunchDarkly is another dedicated feature flag management tool that offers extensive features. They support a variety of platforms and languages and boast clients like Microsoft, Atlassian, and Invision. Like Rollout, LaunchDarkly offers all the features of an enterprise-grade tool but, unlike Rollout, reserves the security features for the “Enterprise” plan. Out of the box,...
Source: instabug.com
Feature Toggling Tools for $100 or less
A differentiating factor is the functionality to schedule releases through the console, LaunchDarkly and FeatureFlow have incorporated this into their front end. Another front-end feature of interest is user segmentation management, which is available with LaunchDarkly, Rollout, and Bullet train subscriptions.
Source: medium.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, LaunchDarkly seems to be a lot more popular than Google Marketing Platform. While we know about 36 links to LaunchDarkly, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

LaunchDarkly mentions (36)

  • Pivoting a million dollar DevTool startup
    Taplytics is a broad A/B testing platform for marketing teams. While DevCycle is a feature flagging tool built for developers. Taplytics actually has feature flagging, but DevCycle is much more focused and plans to compete directly with incumbents like LaunchDarkly by building a better developer experience (more on how later). But with Taplytics they built so many features and every customer was using them in a... - Source: dev.to / 3 months ago
  • Arc Update - 1.20.1 (43987)
    I had a custom rule added to Little Snitch that blocked the following domains: launchdarkly.com, clientstream.launchdarkly.com, mobile.launchdarkly.com. Source: 5 months ago
  • Feature flags implementation in Nest.js 😻
    There are however Saas to implement directly a feature management system. Several solutions exist like LaunchDarkly, Flagsmith or Unleash.io. Using a SaaS (Software as a Service) feature flagging solution offers the advantage of a faster and more straightforward implementation process. These services are readily available and can be quickly integrated into your project. - Source: dev.to / 7 months ago
  • Boost DX, Enhance UX, and Skyrocket Profits! Dive into a sub-50ms world with Edge Feature Flags 🚀
    Currently, there are numerous feature flag systems available. Options include our own company's open-source system, "Bucketeer", and the renowned SaaS "LaunchDarkly" among others. When comparing these, the following considerations might come into play:. - Source: dev.to / 7 months ago
  • How to build a secure admin panel for your SaaS app
    A variety of tools can cover some of these use cases. PLG tools like Segment and journy.io can track activity. Maybe you use a feature flag service such as LaunchDarkly. Stripe or Chargebee might manage some of the billing-related aspects. Meanwhile, problems related to authentication might be visible in your Auth0 account. However, it’s unlikely that you’re using all these platforms. Even if you are, you probably... - Source: dev.to / 10 months ago
View more

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing LaunchDarkly and Google Marketing Platform, you can also consider the following products

Flagsmith - Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

ConfigCat - ConfigCat is a developer-centric feature flag service with unlimited team size, awesome support, and a reasonable price tag.

Google Forms - Simple web forms from Google.

Unleash - Open source Feature toggle/flag service. Helps developers decrease their time-to-market and to increase learning through experimentation.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.