Software Alternatives & Reviews

Latana VS SparkToro

Compare Latana VS SparkToro and see what are their differences

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

SparkToro logo SparkToro

SparkToro is a web-based analytical and marketing platform that allows you to understand customer behavior and helps you to take important and critical decisions based on its analytical reports.
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

  • SparkToro Landing page
    Landing page //
    2023-05-04

Latana

Categories
  • Brand Marketing
  • Analytics
  • Monitoring Tools
  • Brand Tracking
Website latana.com
Pricing URL Official Latana Pricing
Release Date2019-01-01

SparkToro

Categories
  • Business & Commerce
  • Office & Productivity
  • Data Dashboard
  • Business Intelligence
Website sparktoro.com
Pricing URL Official SparkToro Pricing
Release Date-

Latana videos

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SparkToro videos

How To Use SparkToro For Smarter Marketing Strategies

More videos:

  • Review - How SparkToro Works
  • Review - SparkToro: A Quick Review of an Audience Analysis Platform

Category Popularity

0-100% (relative to Latana and SparkToro)
Data Dashboard
56 56%
44% 44
Business & Commerce
54 54%
46% 46
Office & Productivity
52 52%
48% 48
Business Intelligence
58 58%
42% 42

User comments

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Social recommendations and mentions

Based on our record, SparkToro should be more popular than Latana. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: almost 3 years ago

SparkToro mentions (7)

  • 0.04% Conversion Rate...
    Another idea is to use Sparktoroto get some ideas on what websites your audience visits, YouTube channels they watch, other subreddits they visit, etc. Source: about 1 year ago
  • A definite list of free tools probably useful for you
    SparkToro - learn everything about your competitor's audience. Source: about 1 year ago
  • Here is how a Shopify no-code app makes $50K in MRR
    Follow and engage with ppl tweeting content related to your interest - you can use Sparktoro to find the biggest accounts. Source: over 1 year ago
  • With the recent flood of Ai-generated images, do you know of any website where artists can still show their works without being overshadowed by these spam accounts?
    1/ Understand what I do (gameart assets, taking care of the art pipeline of indie games) 2/ Telling myself "who would need that?" putting down an hypothesis : "gamedevs would need that" 3/ Putting up a list of those places out of my head (where can I find those places? Reddit maybe could be a good bet. Quora? Linkedin? It's like detective work at that point) 4/ Getting help : https://sparktoro.com/ and... Source: over 1 year ago
  • What are the best subreddits to promote my work?
    Maybe they're not even on Reddit! Try your hands on https://sparktoro.com/ see where some of your audience hangout. Or even better if you know them, ask them personally where they found this painting or that one. Source: over 1 year ago
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What are some alternatives?

When comparing Latana and SparkToro, you can also consider the following products

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.

Marketing Evolution - Cross-channel marketing attribution and person level optimization in real time.

Geckoboard - Get to know Geckoboard: Instant access to your most important metrics displayed on a real-time dashboard.

GreyMetrics - Marketing Reports & Dashboards Software for Digital Agencies