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Insightware VS Adobe Target

Compare Insightware VS Adobe Target and see what are their differences

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Insightware logo Insightware

Insightware helps you maximize your conversion rates by automatically showing the most suitable...

Adobe Target logo Adobe Target

Adobe Target provides an intuitive user interface and an expanded personalization toolset.
Not present
  • Adobe Target Landing page
    Landing page //
    2022-03-14

Insightware

Categories
  • A/B Testing
  • Web Analytics
  • Conversion Optimization
  • Analytics
Website insightware.com
Edit details

Adobe Target

Categories
  • Business & Commerce
  • A/B Testing
  • Office & Productivity
  • CMS
Website adobe.com
Edit details

Insightware videos

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Adobe Target videos

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Adobe Target: Test and Optimize Every Experience, Every Time

More videos:

  • Demo - Adobe Target Demo Walkthrough
  • Review - Profile Targeting with Adobe Target

Category Popularity

0-100% (relative to Insightware and Adobe Target)

Insightware

Adobe Target

A/B Testing
11 11%
A/B Testing
89% 89
Web Analytics
24 24%
Web Analytics
76% 76
Analytics
19 19%
Analytics
81% 81
Conversion Optimization
17 17%
Conversion Optimization
83% 83

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Insightware and Adobe Target

Insightware Reviews

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Adobe Target Reviews

18 Top A/B Testing Tools Reviewed by CRO Experts
Adobe Target walks you through a three-step workflow where you first create the variant, then target the variant based on visitor segmentation, and lastly customize your goals and settings for the test. Based on this emphasis of targeting, it should come as no surprise that Adobe Target’s most exciting feature is automated personalization.
Source: conversionxl.com
Top 5 A/B Testing Tools List
Adobe Target is part of Adobe’s Marketing Cloud that’s a set of digital marketing solutions provided by Adobe. It covers all the basic features a good A/B testing tool should have: It supports Multivariate Testing, it’s mobile-optimized, allows you to create specific profiles and audiences to run deeply-customized tests. It doesn’t require coding to get set up and ready to...
Source: blog.testlodge.com
10 A/B testing tools to help improve conversions
Adobe Target provides an intuitive user interface to create personalized web experiences, quickly create A/B tests and confidently target content. Target provides a guided testing and targeting workflow and framework, with no coding or setup hassles, so it's easy to see your visitor's responses to content variations in real time and instantly adapt your site to meet their...
Source: mashable.com

What are some alternatives?

When comparing Insightware and Adobe Target, you can also consider the following products

Optimizely - A/B testing you'll actually use.

Apptimize - Mobile A/B Testing for iOS and Android. Improve Your Native App Codelessly in Real-time.

Google Marketing Platform - Google's unified and improved marketing and analytics tools.

AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.

BEYABLE - Real-time personalization solutions for e-commerce & lead gen websites

dotCMS Cloud - dotCMS Cloud is a Hybrid Content Management System that delivers enterprise-class web content management, simple website creation, and collaboration for agencies, teams, and small and medium-sized businesses.

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