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Keap VS Marketo

Compare Keap VS Marketo and see what are their differences

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Keap logo Keap

Grow Sales. Save Time. Get Organized.

Marketo logo Marketo

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
  • Keap Landing page
    Landing page //
    2023-10-11

Wish you had eight arms? Us too. That’s why we built Keap. Our CRM and sales and marketing tools help you get more done with less work so you can grow your business.

  • Marketo Landing page
    Landing page //
    2023-07-17

Keap

Categories
  • Sales And Marketing
  • Sales Tools
  • Marketing Tools
  • Inbound Marketing
  • CRM
  • CMS
Website keap.com
Pricing URL Official Keap Pricing
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Marketo

Categories
  • Marketing Automation
  • Digital Marketing
  • Marketing Tools
  • Email Marketing
  • Email Marketing Platforms
Website uk.marketo.com
Pricing URL Official Marketo Pricing
Edit details

Keap videos

No Keap videos yet. You could help us improve this page by suggesting one.

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Marketo videos

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HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • Demo - Marketo Marketing Automation Demo Video
  • Review - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to Keap and Marketo)

Keap

Marketo

CRM
62 62%
CRM
38% 38
Email Marketing
18 18%
Email Marketing
82% 82
Sales
100 100%
Sales
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Keap and Marketo. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Keap and Marketo

Keap Reviews

13 Best Email Marketing Software for Businesses in 2022
The downside of InfusionSoft is the complex system they have. When you compare it with other similar tools, you realize that it is super difficult to learn and put into implementation. Even a simple task such as sending a newsletter is very complicated. InfusionSoft is super expensive, so you need to decide whether you need its high-performing technical capabilities or not.
Source: thenextscoop.com
Top 21 Salesforce’s Competitors and Alternatives
Keap offers marketing and sales software for small businesses. For 20 years, Keap empowered entrepreneurs by helping them manage customer relationships and leverage email marketing to grow sales. The company has around 650 employees and generates over $100 million annually.
Source: bstrategyhub.com
7 Salesforce Alternatives You Need To Check Out Now
The mobile version of InfusionSoft is quite efficient and encompasses only the basic levels of marketing sales features and a simple payments integration. It further offers the convenience of accessing your sales and marketing data on the go.
Source: sprout24.com
The 36 Best Marketing Automation Tools to Use in 2020
Keap is a platform built for solopreneurs and small service businesses. It offers useful automation features for service businesses. Still, It lacks some crucial features like product messaging and integrations with tools like Segment.com and Stripe, to be a viable choice for a software company.
Source: encharge.io
6 HubSpot Alternatives You Should Switch To Now
CRM: Manage your important data on leads and customers all in one place, the handy Infusionsoft dashboard. If you use Infusionsoft’s marketing and sales automation, this information is viewable on the CRM dashboard as well.
Source: www.emarketinghacks.com

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
Source: blog.hubspot.com
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Source: www.growthmarketingpro.com
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
Source: martechseries.com
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.
Source: www.inboundmethod.com

Social recommendations and mentions

Based on our record, Keap seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Keap mentions (3)

  • Looks Like Active Campaign is Going Through Some Drama
    The competitors like Groundhogg and Keap are going to get some "switchers". Folks looking to stay on a budget, especially in times of economic uncertainty are going to look for good alternatives. Source: over 1 year ago
  • What are some of your favorite tools?
    Here's a few: • BuzzSumo - a great tool for getting content insights on any topic (content strategy, influencer marketing, etc.) • ActiveCampaign - CRM, marketing, and e-mail marketing automation for e-com, B2C AND B2B • Keap - simple automation for sales and marketing • Bitrix24 - good CRM for beginners (solid free plan). Source: about 2 years ago
  • How to get started with CRM automation (with 3 no-code workflow ideas) 👥
    Keap offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize the customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce. The Keap node and Keap Trigger node allow you to manage companies, contacts, contact notes and tags, ecommerce orders and products, emails, and files. - Source: dev.to / over 2 years ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing Keap and Marketo, you can also consider the following products

HubSpot - Grow Better With HubSpot: Software that's powerful, not overpowering. Seamlessly connect your data, teams, and customers on one CRM platform that grows with your business.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

HubSpot CRM - Free CRM software for small businesses.

Pardot - Salesforce B2B marketing automation

Pipedrive - Sales pipeline software that gets you organized. Helps you focus on the right deals, so easy to use that salespeople just love it. Great for small teams.

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