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IBM Campaign VS Marketo

Compare IBM Campaign VS Marketo and see what are their differences


IBM® Campaign provides multichannel marketing campaign management to deliver the right message at the right time to prospects.

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
IBM Campaign Landing Page
IBM Campaign Landing Page
Marketo Landing Page
Marketo Landing Page

IBM Campaign details

Categories
Inbound Marketing Sales Email Marketing
Website ibm.com  
Pricing URL-

Marketo details

Categories
Email Marketing Marketing Automation Inbound Marketing
Website uk.marketo.com  
Pricing URL Official Marketo Pricing  

Marketo Pricing
Marketo Pricing Screenshot

IBM Campaign videos

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Marketo videos

Marketo Marketing Automation Demo Video

More videos:

  • - HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍
  • - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to IBM Campaign and Marketo)
8
8%
92%
92
1
1%
99%
99
100
100%
0%
0
0
0%
100%
100

Reviews

These are some of the external sources and on-site user reviews we've used to compare IBM Campaign and Marketo

IBM Campaign Reviews

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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

What are some alternatives?

When comparing IBM Campaign and Marketo, you can also consider the following products

HubSpot - HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Hatchbuck - SMB sales and marketing software

Pardot - Salesforce B2B marketing automation

LeadSquared - Sales and marketing automation software for businesses that sell to directly to consumers using offline, online, phone or field sales.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

SharpSpring - Simple Marketing Automation for Agencies and SMBs

User reviews

Share your experience with using IBM Campaign and Marketo. For example, how are they different and which one is better?

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