IBM Campaign VS Marketo

Compare IBM Campaign VS Marketo and see what are their differences

An advanced marketing and sales system that helps automate personalized communication and streamline business processes. Improve sales, customer success, and marketing processes with a single automation tool.

IBM® Campaign provides multichannel marketing campaign management to deliver the right message at the right time to prospects.

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

IBM Campaign Landing Page

Marketo Landing Page

www.marketo.comSoftware by Marketo

IBM Campaign details

Categories	Inbound Marketing Sales Email Marketing
Website	ibm.com
Pricing URL	-

Marketo details

Categories	Email Marketing Marketing Automation Inbound Marketing
Website	uk.marketo.com
Pricing URL	Official Marketo Pricing

Marketo Pricing — Marketo Pricing Screenshot

IBM Campaign videos

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Marketo videos

Marketo Marketing Automation Demo Video

More videos:

- HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍
- Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to IBM Campaign and Marketo)

IBM Campaign

Marketo

8

8%

Inbound Marketing

92%

92

1

1%

Email Marketing

99%

99

100

100%

0%

0

0

0%

Marketing Automation

100%

100

Reviews

These are some of the external sources and on-site user reviews we've used to compare IBM Campaign and Marketo

IBM Campaign Reviews

We have no reviews of IBM Campaign yet.
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Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020

Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.

Source: encharge.io

The 11 Best Marketing Automation Software Tools in 2020

Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.

Source: blog.hubspot.com

The Best Email Marketing, Sales Prospecting, and Email Automation Software

Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.

Source: www.growthmarketingpro.com

Five Automation Tools to Make B2B Marketing Easy

Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.

Source: martechseries.com

8 HubSpot Alternatives for Marketing Automation

Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Source: www.inboundmethod.com

What are some alternatives?

When comparing IBM Campaign and Marketo, you can also consider the following products

HubSpot - HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Hatchbuck - SMB sales and marketing software

Pardot - Salesforce B2B marketing automation

LeadSquared - Sales and marketing automation software for businesses that sell to directly to consumers using offline, online, phone or field sales.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

SharpSpring - Simple Marketing Automation for Agencies and SMBs

IBM Campaign vs HubSpot

IBM Campaign vs Hatchbuck

IBM Campaign vs Pardot

IBM Campaign vs LeadSquared

IBM Campaign vs ActiveCampaign

IBM Campaign vs SharpSpring

Marketo vs HubSpot

Marketo vs Hatchbuck

Marketo vs Pardot

Marketo vs LeadSquared

Marketo vs ActiveCampaign

Marketo vs SharpSpring

User reviews

Share your experience with using IBM Campaign and Marketo. For example, how are they different and which one is better?

An advanced marketing and sales system that helps automate personalized communication and streamline business processes. Improve sales, customer success, and marketing processes with a single automation tool.