Software Alternatives & Reviews

HubSpot VS Marketo

Compare HubSpot VS Marketo and see what are their differences


HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.
HubSpot Landing Page
HubSpot Landing Page
Marketo Landing Page
Marketo Landing Page

HubSpot details

Categories
Inbound Marketing Sales CMS Digital Marketing
Website hubspot.com  
Pricing URL Official HubSpot Pricing  

Marketo details

Categories
Marketing Automation Digital Marketing Marketing Tools Email Marketing Email Marketing Platforms
Website uk.marketo.com  
Pricing URL Official Marketo Pricing  

HubSpot videos

What Does HubSpot Do | Breaking Down HubSpot's Inbound Marketing Software

More videos:

  • - What is HubSpot and what can it do? Get the complete overview.
  • - HubSpot vs. Salesforce

Marketo videos

HubSpot vs Marketo (BEST) 🏆 HubSpot vs Marketo Pricing 👍

More videos:

  • - Marketo Marketing Automation Demo Video
  • - Hubspot vs. Marketo: Marketing Automation Comparison

Category Popularity

0-100% (relative to HubSpot and Marketo)
54
54%
46%
46
47
47%
53%
53
79
79%
21%
21

Reviews

These are some of the external sources and on-site user reviews we've used to compare HubSpot and Marketo

HubSpot Reviews

What is CRM?
Hubspot is known for its marketing tools focused on the digital world. It launched its CRM just 3 years ago, and it has been widely accepted by small businesses due to its simplicity and low price. Another very similar alternative in this regard is Pipedrive.
Source: prokom.es
112 Best Chrome Extensions You Should Try (2021 List)
If you are using a free HubSpot account, connect HubSpot Sales to Gmail to unlock lead generation facets. You will get email tracking, CRM compatibility, email templates, meeting scheduler, and more such features for free. It also syncs with Google calendar for more seamless scheduling.
Best Customer Service Software
HubSpot also offers exceptional product bundles for all CRM categories in a single solution. So if you want to get software for service, sales, and marketing from a single provider, HubSpot is the best option for you. Bundles start at $112.50 per month.
10 Best Email Marketing Software & Email Automation Tools of 2020
Hubspot position themselves as an affordable option for small businesses by offering (very limited) free versions of their products – but don’t be fooled by the Hubspot gateway-drug. Their platform becomes exponentially expensive as your list or feature requirements grow.
7 Best HubSpot Alternatives 2020 – (Tried & Reviewed)
The difference is here – that HubSpot marketing tools also have all that CMS and SEO functionality, so it caters to a lot of your inbound marketing software needs. But if your website runs WordPress for instance, you don’t need those and marketing hub it is quite expensive! If you only use HubSpot Marketing, you can integrate with other HubSpot CRM alternatives like Salesforce.

Marketo Reviews

The 36 Best Marketing Automation Tools to Use in 2020
Marketo provides a comprehensive marketing suite with email marketing, landing page builder, leads management, segmentation, funnel and lead tracking, analytics, and a whole lot more. Contrary to HubSpot, Marketo doesn’t provide in-house CRM.
Source: encharge.io
The 11 Best Marketing Automation Software Tools in 2020
Marketo has been around for a while, and was recently acquired by Adobe and incorporated into their enterprise marketing cloud.
The Best Email Marketing, Sales Prospecting, and Email Automation Software
Adobe just acquired Marketo for over $4 billion. It’s not that surprising, as it was one of the first marketing automation tools out there. In function, it’s quite similar to Salesforce Marketing Cloud and HubSpot.
Five Automation Tools to Make B2B Marketing Easy
Marketo: Marketo focuses on web analytics, account-based marketing, and analytics. Marketo provides for customized solutions based on each sector that relates to hospitality, healthcare, technology, manufacturing, media and financial services.
8 HubSpot Alternatives for Marketing Automation
Risking backlash for redundancy and/or self-promotion, I invite you to compare Venntive to any and all alternatives cited in this thread. We are competitive with Marketo, Pardot, and Eloqua, yet a fraction of the cost. That’s just the markting automation.

Social recommendations and mentions

Based on our record, HubSpot seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

HubSpot mentions (4)

  • Mod's Tool Selection
    Hubspot CRM: What can I say? They are the market leaders, and their free plan is pretty good. The bad thing is that they know too well which features to block for the free users. And that makes you wanna pay. Then, when you see their pricing, you say: "Meh I didn't need that feature that bad." XD I also was introduced to FROGED but didn't really try it that much. - Source: Reddit / 2 months ago
  • Similar templates?
    Looking for a similar template/theme as the stripe.com or hubspot.com website's. - Source: Reddit / 3 months ago
  • My biggest challenge in IT
    I've just taken more time for Youtube. I decided they don't want to learn or change anything to make their lives easier, so I will just do that absolute least I need to. They are all too emotional to make any changes. Literally anytime hubspot.com decides to alter their UI (which is like twice a year), they all freak out like: "OMG I don't know how to use this now, everything has changed!" When in actuality they... - Source: Reddit / 3 months ago
  • [MEGATHREAD] The Ultimate Resource List For Freelancers - Save Time, Make More Money. What is working for you?
    Personally, LaterLater is one which surprises me for all of the freebies. Not gonna lie, but HubSpotsHubSpot free CRM is quite handy as well, particularly if you have a WordPress site, which allows you to connect the dots with little work. - Source: Reddit / 4 months ago

Marketo mentions (0)

We have not tracked any mentions of Marketo yet. Tracking of Marketo recommendations started around Mar 2021.

What are some alternatives?

When comparing HubSpot and Marketo, you can also consider the following products

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

ActiveCampaign - Integrated email marketing, marketing automation, and small business CRM. Send beautiful newsletters, setup behavioral based automations, and benefit from sales automation.

Pardot - Salesforce B2B marketing automation

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.

WiX - Create a free website with Wix.com. Customize with Wix' website builder, no coding skills needed. Choose a design, begin customizing and be online today

SquareSpace - Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.

User reviews

Share your experience with using HubSpot and Marketo. For example, how are they different and which one is better?

Post a review