Software Alternatives & Reviews

Hotjar VS Google Analytics

Compare Hotjar VS Google Analytics and see what are their differences


The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Hotjar Landing Page
Hotjar Landing Page

Hotjar's product experience insights make it easy to understand what users are really doing on your site.

  • Visualize behavior on your site with Heatmaps

  • Eliminate guesswork with user Recordings

  • Understand the reasons behind behavior with Surveys and Incoming Feedback

Google Analytics Landing Page
Google Analytics Landing Page

Hotjar details

Categories
Heatmaps Web Analytics Customer Feedback Surveys Designer Tools User Experience Marketing Analytics User Monitoring
Website htjr.io  
Pricing URL Official Hotjar Pricing  
Details $freemium €39.0 / Monthly (Starting at: 3,000 Recordings per month with unlimited Heatmaps)
Release Date2014-06-01

Google Analytics details

Categories
Analytics Web Analytics Mobile Analytics Business Intelligence A/B Testing
Website analytics.google.com  
Pricing URL-
Details $-
Release Date-

Hotjar features and specs

Heatmaps Visually represent where users click, move, and scroll on your site. With this context, you'll learn how users really behave.
Recordings Live playbacks of users on your site.
Surveys Bring the voice-of-customer to your decision making.
Incoming Feedback A real-time suggestion box on your site, that lets users express frustration or delight about individual parts of your site.

Google Analytics features and specs

Not specified yet

Hotjar videos

Hotjar Website Analytics Review

More videos:

  • - Why you should be using Hotjar Analytics
  • - Hotjar Review - Beginners Guide PREVIEW by Bizversity.com
  • - Intro to Hotjar... in 60 seconds

Google Analytics videos

Google Analytics Review

More videos:

  • - Google Analytics, Ultimate Beginner’s Guide
  • - Google Analytics Review

Category Popularity

0-100% (relative to Hotjar and Google Analytics)
39
39%
61%
61
22
22%
78%
78
100
100%
0%
0
0
0%
100%
100

Reviews

These are some of the external sources and on-site user reviews we've used to compare Hotjar and Google Analytics

Hotjar Reviews

30 Best Customer Feedback Survey Tools: An Overview | Mopinion
Hotjar is a user testing and behaviour analytics software that combines multiple UX tools in one. This focus however means that it lacks a solid CX solution. Feedback analysis and reporting are not available (aside from exporting data to XLS or CSV. With this software however, users can create heatmaps, user recordings (e.g. tracking sessions) and customisable surveys and...
Source: mopinion.com
Free SEO Tools To Improve Your Rankings
HotJar (Basic Plan) - An analytics tool that offers heatmaps, and visitors session replays to analyze their behavior. Basic plan is limited to 2,000 pageviews a day.
Best Customer Analytics Tools and Software in 2021
With a whopping 500,000 users in 184 countries, Hotjar is a popular customer analytics tool and conversion rate optimization tool. Providing more than just numbers, Hotjar makes it easy to see for website owners to see how customers are actually interacting with your website via heatmaps and screen recordings.
Source: blog.bit.ai
Top 5 Best Mixpanel Alternatives That Are Equally Good!
A great Mixapnel alternative, Hotjar is a feature-heavy user analytics and conversion rate optimization tool. Hotjar makes it easy to see how users are interacting with your website or app and make changes to optimize the customer experience.
Source: blog.elink.io
Hotjar Alternatives: 21 Tools for Optimizing Your Website and Conversion Rate
Hotjar is a behavior analytics and website optimization software for marketers and user experience (UX) pros. Hotjar’s solution offers multiple ways to collect user feedback including: heatmaps, visitor recordings, form and funnel analysis tools, and surveys.

Google Analytics Reviews

Free SEO Tools To Improve Your Rankings
Google Analytics - Advanced web analytics tool by Google, that allows you to monitor and analyze your visitors in real-time and shows you detailed reports about your website audience. It's probably the most popular web analytics application used by millions worldwide. It's also can integrate with other Google services from Google Marketing Platform such as GSC (Google Search...
Best Customer Analytics Tools and Software in 2021
One of the most famous customer analytics tools on our list is Google Analytics. Google Analytics is used by over half of the website owners (55.6% of all the websites) and is a great way to find key customer data points for your website and app.
Source: blog.bit.ai
Top 5 Best Mixpanel Alternatives That Are Equally Good!
Kicking off our list is free to use and the most famous website analytics tool, Google Analytics. The go-to tool for the majority of people out there, Google Analytics is used by 55.5% of all the websites, which is a traffic analysis tool market share of 85.2%!
Source: blog.elink.io
Top 5 open source alternatives to Google Analytics
Many businesses of all sizes use Google Analytics. But if you want to keep control of your data, you need a tool that you can control. You won’t get that from Google Analytics. Luckily, Google Analytics isn’t the only game on the web.
Source: opensource.com
Find the Best Mixpanel Alternatives for Your Product Team
You can set up custom events manually in Google Analytics, but you’ll hit a major roadblock when trying to connect that data cleanly back to specific users. GA makes it hard to link visits from different devices and sessions to a single person. You’ll also have to use Google Tag Manager to track user behaviors like clicks, form submissions, or video plays.
Source: heap.io

Social recommendations and mentions

Based on our record, Google Analytics should be more popular than Hotjar. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Hotjar mentions (4)

  • Free for dev - list of software (SaaS, PaaS, IaaS, etc.)
    Hotjar — Website Analytics and Reports . Free Plan allows 2000 pageviews/day. 100 snapshots/day (max capacity: 300). 3 snapshot heatmaps which can be stored for 365 days. Unlimited Team Members. - Source: dev.to / about 2 months ago
  • most redesigns hurt conversions
    Besides, just asking customers what they want is a 💩 idea. If Henry Ford asked people what they wanted they would have replied "Idk a faster horse?" instead of a car (I think this is a Steve Jobs quote but don't quote me on that). The idea has always been to use tools that are available like HotJar, understand how people navigate your store and then calculate/predict what they want based on consumer behavior on... - Source: Reddit / about 2 months ago
  • I started my own business but hardly get any sales
    Here's some more actionable advice: Head over to some newer athletic brands websites like GymShark and look at their design, consistency, product pages, etc. At the end of the day consumer trust is more important than just bland traffic to your site. To me it feels like someone got bored and put together a dropshipping site because they just saw a YouTube video about it and the site doesn't radiate trust, which is... - Source: Reddit / 2 months ago
  • No sales in over a month?
    This isn't about SEO like other comments are saying; SEO is to drive traffic in your site and you already have that; you want to convert that traffic into sales so now you have to understand how they're interacting with your store. Install a service like Hotjar and see what your users are doing on the site and why they're bouncing. - Source: Reddit / 2 months ago

Google Analytics mentions (7)

  • How to find someone to create a website? We tried FIVERR and it was a terrible experience.
    A good website evolves over time. A lot of the assumptions made during the design will need to be proven after launch. You should be monitoring things like Google Analytics to see how much traffic the site gets and whether the traffic converts leads into customers. Microsoft Clarity is also excellent at look at user behaviour using heatmaps (it's free). - Source: Reddit / 29 days ago
  • What are the online tools that have greatly helped you in your startup?
    Google Analytics and Hotjar - tracking the customer, improving UI/UX. - Source: Reddit / about 2 months ago
  • Which Services for Product Metrics?
    Our team is preparing for some architectural changes to our web application providing us an opportunity to update our tech stack for product metrics and KPIs. What would you choose? I am considering Segment, Amplitude, and GA. I would also love to know which KPIs you have found helpful in your organization. - Source: Reddit / 2 months ago
  • Blocking Google Analytics tracking code but not the admin panel
    I'm using the main Firebog gravity lists and I see that Google Analytics tracker is successfully blocked. But I need to use the Analytics Admin Page (https://analytics.google.com/analytics/web/). Is there any way to prevent Google Analytics to track me visiting website and still be able to visit the panel? - Source: Reddit / 4 months ago
  • SaaS Marketing Metrics that Boost ROI
    If nobody is finding you, then it doesn’t matter how good your product is, you’re still not making any money. Tracking unique visitors to your website is easy with Google Analytics, and can tell you a lot about how well your marketing efforts are going, and the size of your potential audience. - Source: Reddit / 4 months ago
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What are some alternatives?

When comparing Hotjar and Google Analytics, you can also consider the following products

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Crazy Egg - Through Crazy Egg's heat map and scroll map reports you can get an understanding of how your visitors engage with your website so you can boost your conversion rates.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

FullStory - Meet FullStory, the app that captures all your customer experience data in one powerful platform.

Matomo - Matomo is an open-source web analytics platform

User reviews

Share your experience with using Hotjar and Google Analytics. For example, how are they different and which one is better?

Post a review