Software Alternatives & Reviews

HootSuite VS Brand24

Compare HootSuite VS Brand24 and see what are their differences

HootSuite logo HootSuite

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.
  • HootSuite Landing page
    Landing page //
    2023-10-08
  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

HootSuite

Categories
  • Social Media Marketing
  • Twitter Tools
  • Social Media Tools
  • Reputation Management
Website hootsuite.com
Pricing URL Official HootSuite Pricing
Details $-
Platforms
-
Release Date-

Brand24

Categories
  • Monitoring Tools
  • Reputation Management
  • Social Media Monitoring
  • Online Reputation
  • Social Media Marketing
  • Influencer Marketing
  • Review Management
  • Social Media Analytics
  • Social Listening
Website brand24.com
Pricing URL Official Brand24 Pricing
Details $paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date2011-01-01

HootSuite features and specs

No features have been listed yet.

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

HootSuite videos

Hootsuite Review (Social Media Management Tool)

More videos:

  • Tutorial - How to Use Hootsuite in 11 Minutes
  • Review - Hootsuite VS Buffer VS Later 2019 | 3 Best Social Media Schedulers

Brand24 videos

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

Category Popularity

0-100% (relative to HootSuite and Brand24)
Social Media Tools
92 92%
8% 8
Reputation Management
48 48%
52% 52
Social Media Marketing
85 85%
15% 15
Twitter Tools
100 100%
0% 0

Questions and Answers

As answered by people managing HootSuite and Brand24.

What makes your product unique?

Brand24's answer:

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer:

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer:

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer:

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer:

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

Share your experience with using HootSuite and Brand24. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare HootSuite and Brand24

HootSuite Reviews

5 Best Taplio Alternatives to Consider Using in 2024
Hootsuite is an invaluable asset for any organization looking to streamline its social media strategy, offering a rich array of features that simplify management, enhance engagement, and provide deep insights into social media performance.
Source: authoredup.com
Hootsuite vs Sprout Social vs Agorapulse: Which One Will Be Best for Your Social Media Needs?
For example, Hootsuite only shows annual pricing on its pricing page. Also, Hootsuite provided muddled and misleading information about its Business plan pricing. Growing businesses are forced to jump from its Team plan to its far more heavily priced Business plan (which costs a whopping $7,200 just to start!) or the most expensive Enterprise plan (which starts at an...
Source: iag.me
Which tools help you to Measure the Success of your Website
Hootsuite: It is a segment leader that offers a complete package that helps in curating the content, measuring the traffic, and ROI, and even scheduling the posts.
Source: qpe.co.in
10 Free Logo Maker Platforms 2023
Hootsuite Brand Kit is a logo creator tool that is part of the Hootsuite social media management platform. The tool allows users to create a logo for business or individuals using a selection of templates and design elements, and includes options for adjusting the size, color, and font of each element. Hootsuite Brand Kit is free to use for Hootsuite users, but the social...
Source: qpe.co.in
ContentCal Alternatives: 10 Social Media Solutions That Outshine It
HootSuite is ideal for large organizations that need collaboration and social media reporting features across multiple departments. Its high price makes Hootsuite not ideal for small businesses on a budget that requires a content-publishing-centric solution.
Source: planable.io

Brand24 Reviews

Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.
The best free and paid online monitoring tools for PR right now
Brand24 is really easy to use and pretty thorough. They have a free 14 day trial so you can easily try before you buy. They have great customer services reps who get in touch and suggest amendments to your search terms and are efficient and speedy with any questions you may have. You can view the results in a variety of dashboards, or export to an excel to build up a clean...

Social recommendations and mentions

Based on our record, HootSuite seems to be more popular. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

HootSuite mentions (11)

  • Unlock Your Success With Content Pillars for Instagram
    Hootsuite: Hootsuite is a comprehensive social media management platform that empowers you to effortlessly create and manage content pillars for your Instagram account. With its post scheduling, performance analysis, and account engagement features, Hootsuite enables you to optimize your Instagram presence and elevate your content strategy. Source: 10 months ago
  • What tools do you use for industry analysis?
    Hootsuite Insights: https://hootsuite.com/ - A social media analytics tool that allows you to track sentiment and engagement around your brand or industry. This data can help you to identify consumer preferences and trends. Source: 12 months ago
  • 5 Unconventional Social Media Marketing Strategies to Give Your Business a Boost
    Be Transparent: Instagram (https://www.instagram.com/) and Facebook (https://www.facebook.com/) are social media websites that allow you to share behind-the-scenes glimpses of your business. You can use scheduling tools like Buffer (https://buffer.com/) or Hootsuite (https://hootsuite.com/) to manage and plan your social media content. Source: about 1 year ago
  • How to Build a Social Media Marketing Dashboard with ReactJS and Hootsuite API: A Step-by-Step Guide for Marketers
    Hootsuite account: You'll need a Hootsuite account to use their API and fetch social media data. If you don't already have one, you can sign up for a free trial at https://hootsuite.com/. Source: about 1 year ago
  • What are the tools you can't live without?
    Hootsuite - Social media is a crucial component of any affiliate marketing strategy. Hootsuite is a social media management tool that helps you schedule and publish. Source: about 1 year ago
View more

Brand24 mentions (0)

We have not tracked any mentions of Brand24 yet. Tracking of Brand24 recommendations started around Mar 2021.

What are some alternatives?

When comparing HootSuite and Brand24, you can also consider the following products

Buffer - Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

AgoraPulse - An easy social media management tool that works with Facebook, Twitter, Instagram, LinkedIn, Google+, and YouTube. Start your free trial today!

BrandWatch - The best social monitoring tool

Zoho Social - Social media management software for growing businesses and agencies. Manage multiple social networks, schedule unlimited posts, monitor keywords, and collaborate with your team — all from a single dashboard.