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Google Tag Manager VS StatCounter

Compare Google Tag Manager VS StatCounter and see what are their differences

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
Google Tag Manager Landing Page
Google Tag Manager Landing Page
StatCounter Landing Page
StatCounter Landing Page

Google Tag Manager details

Analytics Web Analytics User Analytics

StatCounter details

Analytics Web Analytics User Analytics

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

StatCounter videos

Statcounter Website Review

More videos:

  • - Active Marketing & Analytics Statcounter Install and Stats Review
  • - StatCounter REVIEW

Category Popularity

0-100% (relative to Google Tag Manager and StatCounter)


These are some of the external sources and on-site user reviews we've used to compare Google Tag Manager and StatCounter

Google Tag Manager Reviews

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StatCounter Reviews

Free SEO Tools To Improve Your Rankings
StatCounter (Basic Plan) - A website analytics tool that lets you track your website activity. The basic plan is limited to track the last 500 page views, suitable for hobbyist websites & blogs.
The 11 Best Alternatives to Google Analytics
Great resource! I have been using GA and StatCounter but didn’t aware of the alternatives. I will definitely take a look at them all. I noticed that both GA and StatCounter don’t seem to give accurate counts – like I can take a look at StatPress WP plugin and they are showing visitors; but both GA and StatCounter showed little to no visitors! Very confusing. I guess I may...

Social recommendations and mentions

StatCounter might be a bit more popular than Google Tag Manager. We know about 4 links to it since March 2021 and only 3 links to Google Tag Manager. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • Graph database question?
    For C360 implementations the there’s a tool called Segment ( that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... - Source: Reddit / 3 months ago

StatCounter mentions (4)

  • Free for dev - list of software (SaaS, PaaS, IaaS, etc.)
    StatCounter — Website Viewer Analytics. Free plan for analytics of 500 most recent visitors. - Source: / 7 days ago
  • [HELP] User Tracking Solution?
    You can try using , or . Google Analytics is free and StatCounter has a free option that is limited but it is easier to understand. - Source: Reddit / about 2 months ago
  • from the Linux myth series: Linux doesn't need an antivirus. Any thoughts?
    I think there are 2 main reasons why there are less virusses for Linux than Windows or MacOS. First of all, I sad "less", because I know they exist. First reason: Linux on the desktop's usage is still pretty low. It's only 2,38% for May 2021 according to Don't quote me on the exact numbers because they differ per website but I think we can all agree it's a small amount. This means that Linux... - Source: Reddit / 2 months ago
  • Self publishing non-fiction...
    You don't ave to use google analytics. You can put a widget on your site, and there are other tracking tools. - Source: Reddit / 3 months ago

What are some alternatives?

When comparing Google Tag Manager and StatCounter, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Matomo - Matomo is an open-source web analytics platform

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

User reviews

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