Software Alternatives & Reviews

Google Tag Manager VS StatCounter

Compare Google Tag Manager VS StatCounter and see what are their differences

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

StatCounter logo StatCounter

StatCounter is a simple but powerful real-time web analytics service that helps you track, analyse and understand your visitors so you can make good decisions to become more successful online.
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • StatCounter Landing page
    Landing page //
    2022-10-18

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

StatCounter videos

Statcounter Website Review

More videos:

  • Review - Active Marketing & Analytics Statcounter Install and Stats Review
  • Review - StatCounter REVIEW

Category Popularity

0-100% (relative to Google Tag Manager and StatCounter)
Analytics
50 50%
50% 50
Web Analytics
50 50%
50% 50
Mobile Analytics
47 47%
53% 53
User Analytics
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Tag Manager and StatCounter

Google Tag Manager Reviews

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StatCounter Reviews

Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
How long visitors stay on your website is often a strong indicator of content relevance or quality. If visitors are ‘bouncing’ quickly, it might be due to irrelevant content, poor website navigation, or slow loading times. StatCounter’s session duration analytics can help you pinpoint and address any such issues.
Source: medium.com
Unleashing Alternatives: 15 Advanced Tools for Web Analytics Just Like Google Analytics(Brief and Crisp)
How long visitors stay on your website is often a strong indicator of content relevance or quality. If visitors are ‘bouncing’ quickly, it might be due to irrelevant content, poor website navigation, or slow loading times. StatCounter’s session duration analytics can help you pinpoint and address any such issues.
10 Best Google Analytics Alternatives (Free & Paid)
Using Statcounter service, you can access information such as top keywords, the number of visitors, the path visitors take on each page (customer journey), etc. Therefore, we can call it one of the alternatives to Google Analytics.
Free SEO Tools To Improve Your Rankings
StatCounter (Basic Plan) - A website analytics tool that lets you track your website activity. The basic plan is limited to track the last 500 page views, suitable for hobbyist websites & blogs.
The 11 Best Alternatives to Google Analytics
Great resource! I have been using GA and StatCounter but didn’t aware of the alternatives. I will definitely take a look at them all. I noticed that both GA and StatCounter don’t seem to give accurate counts – like I can take a look at StatPress WP plugin and they are showing visitors; but both GA and StatCounter showed little to no visitors! Very confusing. I guess I may...

Social recommendations and mentions

Based on our record, StatCounter should be more popular than Google Tag Manager. It has been mentiond 16 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

StatCounter mentions (16)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    StatCounter — Website Viewer Analytics. Free plan for analytics of 500 most recent visitors. - Source: dev.to / 3 months ago
  • Linux has reached 4% for the partial Feburary 2024 data on StatCounter
    Could someone explain what I'm looking at? I think this is from `https://statcounter.com/` (?), but that site doesn't load for me at the moment, and there's no readme or description on that (1 star) repo, or its associated account. That partial data is very likely to regress to the mean over the rest of the month- though it's good to see high linux usage (on whatever metric this is tracking). - Source: Hacker News / 3 months ago
  • Easy way to see how many unique page visits in Joomla?
    If what you want to see is "visitors" to different pages and not specific IP addresses and you are wary of jumping into Google Analytics, I was just recommended the free version of Statcounter. Source: 11 months ago
  • Statcounter.com will not load even after adding the whitelist
    Running PiHole and Unbound on a raspberry pie and https://statcounter.com refuses to load even after adding the domain to the white list. Source: about 1 year ago
  • SEO Tools the best out there. Try these
    StatCounter Http://statcounter.com/ Analytics Free, quick, and lightweight analytics solution. Often used by those who want to avoid using Google Analytics for privacy reasons. Source: about 1 year ago
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What are some alternatives?

When comparing Google Tag Manager and StatCounter, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Matomo - Matomo is an open-source web analytics platform

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Woopra - Track your customers' web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.