Software Alternatives & Reviews

Google Tag Manager VS RudderStack

Compare Google Tag Manager VS RudderStack and see what are their differences

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

RudderStack logo RudderStack

Open-Source Customer Data Platform
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • RudderStack Landing page
    Landing page //
    2023-08-26

Build data pipelines with high-availability and high-precision event ordering

Google Tag Manager

Categories
  • Analytics
  • Web Analytics
  • User Analytics
  • Mobile Analytics
Website marketingplatform.google.com
Pricing URL-
Details $-

RudderStack

Categories
  • Data Integration
  • Web Analytics
  • Business Intelligence
  • Analytics
Website rudderstack.com
Pricing URL Official RudderStack Pricing
Details $

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

RudderStack videos

RudderStack: Open-Source Segment Alternative - Kostas Pardalis

Category Popularity

0-100% (relative to Google Tag Manager and RudderStack)
Analytics
89 89%
11% 11
Data Integration
0 0%
100% 100
Web Analytics
83 83%
17% 17
Mobile Analytics
100 100%
0% 0

User comments

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Social recommendations and mentions

Based on our record, RudderStack should be more popular than Google Tag Manager. It has been mentiond 22 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: almost 3 years ago

RudderStack mentions (22)

  • Send Form Data From Marketo to Multiple Destinations Using RudderStack
    By using RudderStack to understand how users are finding and interacting with your site and then combining that with the data collected by your Marketo forms, you'll get deeper insights about your potential customers and provide higher quality leads to your sales team. - Source: dev.to / over 2 years ago
  • Data Warehouse Integration: Refining Your Customer Data Stack
    RudderStack lets you send the rich analysis from your warehouse to your entire customer data stack. Read more about how RudderStack's Warehouse Actions feature unlocks the data in your warehouse. - Source: dev.to / over 2 years ago
  • How To Event Stream Data From Your Jekyll Site To Google Analytics Using RudderStack
    RudderStack is an open-source Customer Data Pipeline that helps you track your customer events from your web, mobile, and server-side sources and sends them to your entire customer data stack in real-time. We have also open-sourced our primary GitHub repository - rudder-server. - Source: dev.to / over 2 years ago
  • MDS Newsletter #12
    2/ Featured tools this week - Transform and RudderStack. Source: over 2 years ago
  • How To Event Stream From Your Gatsby Website Using Open Source RudderStack
    RudderStack is an open-source Customer Data Pipeline that allows you to track and send real-time events from your web, mobile, and server-side sources to your entire customer data stack. Our primary repository - rudder-server - is open-sourced on GitHub. - Source: dev.to / over 2 years ago
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What are some alternatives?

When comparing Google Tag Manager and RudderStack, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Segment - We make customer data simple.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

MetaRouter - The first server-side focused Customer Data Infrastructure. Built for performance, compliance, and control.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Tealium - Enterprise tag management and digital data distribution (D3P).