Software Alternatives & Reviews

Google Tag Manager VS Google Analytics

Compare Google Tag Manager VS Google Analytics and see what are their differences


Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Google Tag Manager Landing Page
Google Tag Manager Landing Page
Google Analytics Landing Page
Google Analytics Landing Page

Google Tag Manager details

Categories
Analytics Web Analytics User Analytics
Website marketingplatform.google.com  

Google Analytics details

Categories
Analytics Web Analytics Mobile Analytics Business Intelligence A/B Testing
Website analytics.google.com  

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

Google Analytics videos

Google Analytics Review

More videos:

  • - Google Analytics, Ultimate Beginner’s Guide
  • - Google Analytics Review

Category Popularity

0-100% (relative to Google Tag Manager and Google Analytics)
16
16%
84%
84
14
14%
86%
86
100
100%
0%
0
12
12%
88%
88

Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Tag Manager and Google Analytics

Google Tag Manager Reviews

We have no reviews of Google Tag Manager yet.
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Google Analytics Reviews

Free SEO Tools To Improve Your Rankings
Google Analytics - Advanced web analytics tool by Google, that allows you to monitor and analyze your visitors in real-time and shows you detailed reports about your website audience. It's probably the most popular web analytics application used by millions worldwide. It's also can integrate with other Google services from Google Marketing Platform such as GSC (Google Search...
Best Customer Analytics Tools and Software in 2021
One of the most famous customer analytics tools on our list is Google Analytics. Google Analytics is used by over half of the website owners (55.6% of all the websites) and is a great way to find key customer data points for your website and app.
Source: blog.bit.ai
Top 5 Best Mixpanel Alternatives That Are Equally Good!
Kicking off our list is free to use and the most famous website analytics tool, Google Analytics. The go-to tool for the majority of people out there, Google Analytics is used by 55.5% of all the websites, which is a traffic analysis tool market share of 85.2%!
Source: blog.elink.io
Top 5 open source alternatives to Google Analytics
Many businesses of all sizes use Google Analytics. But if you want to keep control of your data, you need a tool that you can control. You won’t get that from Google Analytics. Luckily, Google Analytics isn’t the only game on the web.
Source: opensource.com
Find the Best Mixpanel Alternatives for Your Product Team
You can set up custom events manually in Google Analytics, but you’ll hit a major roadblock when trying to connect that data cleanly back to specific users. GA makes it hard to link visits from different devices and sessions to a single person. You’ll also have to use Google Tag Manager to track user behaviors like clicks, form submissions, or video plays.
Source: heap.io

Social recommendations and mentions

Based on our record, Google Analytics should be more popular than Google Tag Manager. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on Reddit, HackerNews and some other platforms. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (1)

  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... - Source: Reddit / 5 months ago

Google Analytics mentions (7)

  • How to find someone to create a website? We tried FIVERR and it was a terrible experience.
    A good website evolves over time. A lot of the assumptions made during the design will need to be proven after launch. You should be monitoring things like Google Analytics to see how much traffic the site gets and whether the traffic converts leads into customers. Microsoft Clarity is also excellent at look at user behaviour using heatmaps (it's free). - Source: Reddit / about 1 month ago
  • What are the online tools that have greatly helped you in your startup?
    Google Analytics and Hotjar - tracking the customer, improving UI/UX. - Source: Reddit / about 2 months ago
  • Which Services for Product Metrics?
    Our team is preparing for some architectural changes to our web application providing us an opportunity to update our tech stack for product metrics and KPIs. What would you choose? I am considering Segment, Amplitude, and GA. I would also love to know which KPIs you have found helpful in your organization. - Source: Reddit / 2 months ago
  • Blocking Google Analytics tracking code but not the admin panel
    I'm using the main Firebog gravity lists and I see that Google Analytics tracker is successfully blocked. But I need to use the Analytics Admin Page (https://analytics.google.com/analytics/web/). Is there any way to prevent Google Analytics to track me visiting website and still be able to visit the panel? - Source: Reddit / 4 months ago
  • SaaS Marketing Metrics that Boost ROI
    If nobody is finding you, then it doesn’t matter how good your product is, you’re still not making any money. Tracking unique visitors to your website is easy with Google Analytics, and can tell you a lot about how well your marketing efforts are going, and the size of your potential audience. - Source: Reddit / 4 months ago
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What are some alternatives?

When comparing Google Tag Manager and Google Analytics, you can also consider the following products

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Heap - Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Matomo - Matomo is an open-source web analytics platform

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Looker - Looker makes it easy for analysts to create and curate custom data experiences—so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.

User reviews

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