Software Alternatives & Reviews

Google Marketing Platform VS Qualtrics

Compare Google Marketing Platform VS Qualtrics and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Qualtrics logo Qualtrics

Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Qualtrics Landing page
    Landing page //
    2023-07-27

Google Marketing Platform

Categories
  • Surveys
  • Form Builder
  • Forms And Surveys
  • Email Marketing
Website marketingplatform.google.com
Pricing URL-

Qualtrics

Categories
  • Surveys
  • Form Builder
  • Forms And Surveys
  • Email Marketing
Website qualtrics.com
Pricing URL Official Qualtrics Pricing

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Qualtrics videos

No Qualtrics videos yet. You could help us improve this page by suggesting one.

+ Add video

Category Popularity

0-100% (relative to Google Marketing Platform and Qualtrics)
Surveys
30 30%
70% 70
Form Builder
35 35%
65% 65
Forms And Surveys
33 33%
67% 67
Ad Networks
100 100%
0% 0

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Qualtrics

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Qualtrics Reviews

10 Best Customer Feedback Tools in 2024 – Comparison | Updated List
Qualtrics is one of the most famous experience management companies and has intelligent user feedback tools in its array. It allows you to collect feedback at every meaningful touchpoint and instantly interpret their comments. Using Qualtrics, you can start conversations with customers on any channel and convert their feedback into insights that help improve customer...
Typeform Alternatives: Tools for Surveys, Forms, and Quizzes
Qualtrics is a survey tool designed for enterprises. This means their pricing is less competitive than that of Typeform. Qualtrics also requires a higher level of sophistication, and there is a steeper learning curve to using the tool.
Source: survicate.com
27 Best Typeform Alternatives In 2022 (Free & Paid)
The major drawback of Qualtrics is that it's both expensive and has a certain learning curve. Thus, if you're an individual or a small business, Qualtrics's most definitely going to be an overkill for your needs.
11 Best Typeform Alternatives to Check-in 2022
Qualtrics is another TypeForm competitor that pushes the boundaries of what a survey and feedback tool can accomplish. With over 100 question types and tons of survey templates paired having survey logic and email triggers, it is ideal for customer feedback surveys. The real-time analysis tool of Qualtrics also allows users to export the results to either CVS or SPSS, this...
Source: qualaroo.com
15 Best SurveyMonkey Alternatives in 2022
One of Qualtrics’ clients, BMW, was looking to create a seamless customer experience. The team at BMW North America employed Qualtrics XM to explore new workflows existing within the company and make dealerships more customer-centric.
Source: qualaroo.com

Social recommendations and mentions

Based on our record, Qualtrics should be more popular than Google Marketing Platform. It has been mentiond 11 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Qualtrics mentions (11)

  • Qualtrics studies don't load unless you use incognito mode
    I use Adblock Plus on Firefox, and what I had to do was add qualtrics.com to the "Allowlisted websites" area. Source: 10 months ago
  • /r/mturk Daily Discussion - June 01, 2023
    I had the same problem. It looks like it was related to my ad blocker (I use Adblock Plus). Adding qualtrics.com to its allowed list resolved the issue. Source: 10 months ago
  • Ad Blocker
    It doesnt matter really, However in some HIT's an ad blocker can actually keep the page from loading. I had a few instances where the page loaded nothing because I guess the ad blocker detected it as an ad. You can always whitelist worker.mturk.com and also qualtrics.com links in your ad blocker and still keep the ad blocker on. I use Ublock origin and I have the same links whitelisted so the ad blocker doesnt... Source: about 1 year ago
  • Benin Objects of Brighton Museum - Survey
    My blockers seem to hate qualtrics.com. Source: about 1 year ago
  • Study on Formula E. Just 90 people left. Please help us (+18)
    We are a group of students at University and we're studying Formula E and its marketing. We are currently running a study about how different types of ads affect user engagement. We would love to invite you to participate in our survey. It is a very short survey and should take about 5 minutes to complete it. We have made use of https://qualtrics.com/ to design our survey and the survey will be entirely anonymous.... Source: over 1 year ago
View more

What are some alternatives?

When comparing Google Marketing Platform and Qualtrics, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Google Forms - Simple web forms from Google.

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

Wufoo - Wufoo's HTML form builder helps you create online web forms. Use our web form creator to power your contact forms, online surveys, and event registrations.

Jotform - Free Online Form Builder & Form Creator

Hubspot Forms - Convert your visitors into leads and grow your business