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Google Marketing Platform VS Improvado.io

Compare Google Marketing Platform VS Improvado.io and see what are their differences

Flagsmith
Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source. featured
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Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Improvado.io logo Improvado.io

Improvado is an ETL platform that extracts data from 300+ pre-built connectors, transforms it, and seamlessly loads the results to wherever you need them. No more Tedious Manual Work, Errors or Discrepancies. Contact us for a demo.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Improvado.io Landing page
    Landing page //
    2023-08-31

Consolidate all your marketing data in one place to get better business insights. Speed up your decision-making process and quickly implement optimizations without wasting time crunching the data. Real-time reports & dashboards eliminate manual reporting time by 90%. That’s what’ve done before for Ancestry, Asus, AdRoll and we can do it for you. Collaborate effectively with your team, other departments, and stakeholders. No more Tedious Manual Work, Errors or Discrepancies. Book a demo now at improvado.io

Google Marketing Platform features and specs

No features have been listed yet.

Improvado.io features and specs

  • Data Extraction and Loading: Integrate and manage data from 300+ sources
  • Data Transformation: Make your marketing data analysis-ready
  • Marketing Common Data Model: Automate cross-channel normalization
  • Professional Services: Yes
  • Managed Services: Managed Data Warehouse
  • Data Synchronization: Yes
  • Managed API: Managed data sources API
  • Data Pipeline Orchestration: Yes
  • Customizable: Yes
  • Customer Support: 24/7
  • Visualizations: Yes
  • Extraction templates: Yes

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Improvado.io videos

+ Add

How to Leverage Data to Drive Massive Revenue - Sponsored by Improvado.io

More videos:

  • Demo - Improvado Demo - ETL for Marketers
  • Demo - Improvado Demo

Category Popularity

0-100% (relative to Google Marketing Platform and Improvado.io)

Google Marketing Platform

Improvado.io

Surveys
100 100%
Surveys
0% 0
Marketing
0 0%
Marketing
100% 100
Form Builder
100 100%
Form Builder
0% 0
Data Integration
0 0%
Data Integration
100% 100

User comments

Share your experience with using Google Marketing Platform and Improvado.io. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Improvado.io

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Improvado.io Reviews

Funnel.io Alternatives and Competitors in 2022
The Improvado platform is specifically focused on the marketing dilemma and will connect to any marketing platform you need. The integrations run deep, pulling in granular data from the keyword and ad level, to allow you to see the complete picture. It’s a great tool for marketing analysts, performance marketers, and managers of all levels, who use marketing data on a daily...
Source: improvado.io
15 Best ETL Tools in 2022 (A Complete Updated List)
Improvado is a data analytics software for marketers to help them keep all their data in one place. This marketing ETL platform will allow you to connect marketing API to any visualization tool and for that no need to have technical skills.
Source: www.softwaretestinghelp.com
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Improvado has a strong 4.5/5 on G2 with people not complaining much about anything. In cons, the high pricing was mentioned but considered reasonable with the level of support Improvado gives.
Source: windsor.ai
Domo vs Datorama vs Improvado vs Funnel.io vs Supermetrics
The biggest benefit I see for improvado.io is that their customer service reps are included in every package and are highly attentive. They'll help you build out custom dashboards and integrations to ensure that you're visualizing your data in exactly the way you need it.
Source: improvado.io

Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Improvado.io mentions (0)

We have not tracked any mentions of Improvado.io yet. Tracking of Improvado.io recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Marketing Platform and Improvado.io, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

tray.io - Enterprise-scale integration platform

Google Forms - Simple web forms from Google.

Integrator.io iPaaS by Celigo - Next-Generation iPaaS integration platform

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Jitterbit - Jitterbit is an open source integration software that helps businesses connect applications, data and systems.

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