Software Alternatives & Reviews

Google Marketing Platform VS Unleash

Compare Google Marketing Platform VS Unleash and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Unleash logo Unleash

Open source Feature toggle/flag service. Helps developers decrease their time-to-market and to increase learning through experimentation.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Unleash Landing page
    Landing page //
    2021-06-12

Why Unleash?

  • Highly flexible platform - extend or integrate through our extensive APIs
  • Run where you need. Self-hosted or SaaS
  • Extend to support any use case
  • Secure - user data never shared with our server
  • Resilient protocol

Why feature management?

  • Reduce risk when shipping new feature to production through Canary release
  • Enable the new release to a targeted set of users
  • Deploy A/B testing on your new feature
  • Controlled system degrade in case of issues within milliseconds

Unleash

$ Details
freemium $80.0 / Monthly (Pro, "5 users")
Platforms
Linux JavaScript Java .Net Go Elixir Python Ruby
Release Date
2019 January

Google Marketing Platform videos

Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests

More videos:

  • Review - Webinar: Get to Know All Products Available in the Google Marketing Platform
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Unleash videos

Unleash getting started

Category Popularity

0-100% (relative to Google Marketing Platform and Unleash)
Surveys
100 100%
0% 0
Feature Flags
0 0%
100% 100
Form Builder
100 100%
0% 0
Developer Tools
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and Unleash. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Unleash

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Unleash Reviews

The 8 best free and open-source feature flag services
BlogBackSign inBlogThe 8 best free and open-source feature flag servicesPosted byThe best open-source feature flag tools1. PostHogWhat is PostHog?Supported librariesHow much does it cost?2. UnleashWhat is Unleash?Supported SDKsHow much does it cost?3. GrowthBookWhat is GrowthBook?Supported SDKsHow much does it cost?4. FlagsmithWhat is Flagsmith?Supported SDKsHow much does it...
Source: posthog.com

Social recommendations and mentions

Based on our record, Unleash should be more popular than Google Marketing Platform. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Unleash mentions (4)

  • KILLSWITCH
    So my first instinct is to setup some sorta feature-flag thing within a CMS so managers can flip the boolean, I'm exploring getunleash.io and GrowthBook.io and we already use Contentful.com within the app but they're saying they "really don't think we need to use any third party thing for a killswitch"... Source: 10 months ago
  • Need your opinion
    We are an Open Source Feature Flagging solution called Unleash, and we are looking to get some feedback from the community on a decision we are trying to make. We are considering offering our developers the option to either write technical content through a Community Content Program for us for a $200 fee, or to donate that amount to charity. Source: over 1 year ago
  • How we use analytics as a privacy focused OSS company
    TLDR: Privacy is really important for us at Unleash. Here you will find the full story on how we ended up with an analytics solution that does not collect personal data and has very short retention. Whenever we evaluate a new feature at Unleash, we always start with one question. How does this fit with our values? This question is powerful. It can quickly qualify or disqualify a feature from consideration, putting... - Source: dev.to / almost 2 years ago
  • Best A/B testing, experimentation platform for Mobile
    Have seen Unleash used: getunleash.io and people seemed happy with it. Source: almost 3 years ago

What are some alternatives?

When comparing Google Marketing Platform and Unleash, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

ConfigCat - ConfigCat is a developer-centric feature flag service with unlimited team size, awesome support, and a reasonable price tag.

Google Forms - Simple web forms from Google.

LaunchDarkly - LaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Flagsmith - Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source.