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Google Marketing Platform VS Unbounce

Compare Google Marketing Platform VS Unbounce and see what are their differences

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Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Unbounce logo Unbounce

Unbounce lets marketers and businesses build, publish and test landing pages without IT or software. AI enhanved A/B testing and lead gen make it a powerful marketing tool.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Unbounce Landing page
    Landing page //
    2023-10-10

Convert 30% more with high-performing landing pages. With Unbounce’s AI-powered landing page creation and optimization platform, you can build higher-converting campaigns that’ll help you scale your marketing without limits. Build landing pages faster with AI. Unbounce landing pages have helped businesses turn billions of visitors into leads, sales, and signups. (Literally.) Combining that data with AI, Unbounce lets you create custom landing pages twice as fast as old-school builders.

Google Marketing Platform features and specs

No features have been listed yet.

Unbounce features and specs

  • Landing Page Builder: Yes
  • AI Technology: Yes
  • A/B Testing: Yes
  • Website Conversions: Yes

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Unbounce videos

+ Add

Unbounce Review - Can It Increase Your Conversions Rates?

More videos:

  • Review - Unbounce Review: Why It's The Best landing page Builder
  • Review - Unbounce Landing Page Builder Tool Review

Category Popularity

0-100% (relative to Google Marketing Platform and Unbounce)

Google Marketing Platform

Unbounce

Surveys
100 100%
Surveys
0% 0
A/B Testing
0 0%
A/B Testing
100% 100
Form Builder
100 100%
Form Builder
0% 0
Landing Pages
0 0%
Landing Pages
100% 100

User comments

Share your experience with using Google Marketing Platform and Unbounce. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Unbounce

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Unbounce Reviews

10 A/B testing tools to help improve conversions
Unbounce lets you build, publish and test responsive landing pages, without any knowledge of HTML. With its friendly, easy to use interface, working with elements is simple, with the ability to tweak any aspect of your page. Using the drag-and-drop tool you can drag in images, text, video and even maps into your pages and organize them. Unbounce integrates with a variety of...
Source: mashable.com
How to Choose the Right Testing Software For Your Business
When creating a new landing page, Unbounce is our company’s go-to for A/B testing conversions. It is quick, gets the job done, and the analytics are actionable. We can’t live without its confidence score rating, which tells you how likely a good conversion rate is, or whether it is mere luck. – Brian Curliss, CEO MailLift
Source: www.crazyegg.com
5 Cheaper Alternatives to Unbounce (That Work!)
Usability Testing Singapore » Information Architecture » 5 Cheaper Alternatives to Unbounce (That Work!) 5 Cheaper Alternatives to Unbounce (That Work!)
Source: usabilitytesting.sg

Social recommendations and mentions

Based on our record, Unbounce should be more popular than Google Marketing Platform. It has been mentiond 14 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Unbounce mentions (14)

  • 400+ Websites That I Use as a Web Designer/Freelancer - All Compiled and Categorized in One Place
    Unbounce - Haven't used it myself but heard good things about it. It's good for building landing pages that you are going to delete or change very often. Source: 9 months ago
  • What is your go to service for creating a quick landing page for an idea?
    Unbounce. It's been a few years since I used it, but pretty simple drag/drop landing page builder that allows you to easily create tons of variants for testing. Source: 10 months ago
  • Create Better Content with These AI Tools
    Unbounce is an AI-powered landing page builder with intelligent features that let you create beautiful, high-performing marketing campaigns in just a few minutes. - Source: dev.to / about 1 year ago
  • Mark is telling fibs here
    It's something called Unbounce, and yes it is a prepackaged website builder. From another comment, though, it appears that the story happened about 10 years ago. Source: about 1 year ago
  • Using shopify for something other than e commerce.
    Might be worth checking out https://unbounce.com/. Source: about 1 year ago
View more

What are some alternatives?

When comparing Google Marketing Platform and Unbounce, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

LeadPages - LeadPages™ Software is the world's easiest landing page generator. It's the easiest way to build conversion optimized & mobile responsive landing pages.

Google Forms - Simple web forms from Google.

Instapage - Backed by award winning design and the largest community of conversion marketers on the planet, Instapage builds tools that make landing page marketing easy.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Landingi - Build unlimited landing pages quickly and easily. Get more leads, maximize sales and watch your business grow.

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