Software Alternatives & Reviews

Google Marketing Platform VS ConfigCat

Compare Google Marketing Platform VS ConfigCat and see what are their differences

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

ConfigCat logo ConfigCat

ConfigCat is a developer-centric feature flag service with unlimited team size, awesome support, and a reasonable price tag.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • ConfigCat Landing page
    Landing page //
    2019-11-22

ConfigCat is a developer-centric feature flag service that helps you turn features on and off, change their configuration, and roll them out gradually to your users. It supports targeting users by attributes, percentage-based rollouts, and segmentation. Available for all major programming languages and frameworks. Can be licensed as a SaaS or self-hosted. GDPR and ISO 27001 compliant.

Google Marketing Platform

Categories
  • Surveys
  • Form Builder
  • Forms And Surveys
  • Email Marketing
Website marketingplatform.google.com
Pricing URL-
Details $-
Platforms
-

ConfigCat

Categories
  • Feature Flags
  • Configuration Management
  • Release Management
  • Product Release
  • React
  • Angular
  • JavaScript
Website configcat.com
Pricing URL Official ConfigCat Pricing
Details $freemium
Platforms
iOS Android Swift Objective-C Java JavaScript .Net Python Go PHP Cross Platform Browser Ruby React Native ReactJS Node JS Laravel Elixir ASP.NET API Web REST API Linux Windows Kotlin

Google Marketing Platform features and specs

No features have been listed yet.

ConfigCat features and specs

  • Integrations: Slack, CircleCI, GitHub, DataDog, Trello, Jira Cloud, Zapier

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

ConfigCat videos

No ConfigCat videos yet. You could help us improve this page by suggesting one.

+ Add video

Category Popularity

0-100% (relative to Google Marketing Platform and ConfigCat)
Surveys
100 100%
0% 0
Feature Flags
0 0%
100% 100
Form Builder
100 100%
0% 0
Release Management
0 0%
100% 100

User comments

Share your experience with using Google Marketing Platform and ConfigCat. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and ConfigCat

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

ConfigCat Reviews

Top Mobile Feature Flag Tools
ConfigCat is a managed feature flag and remote configuration tool that allows an unlimited number of team members on all their plans. They claim to be functional and friendly with clear public documentation, a slack support channel, and a simple pricing model. ConfigCat is a cross-platform solution, with open source SDKs. They offer feature flags and remote configuration...
Source: instabug.com
Feature Toggling Tools for $100 or less
In summary, LaunchDarkly’s ‘Starter Package’ supports the most SDK’s and their web interface is slightly more functional. ConfigCat’s “Pro” package allows large teams to work together. Rollout’s Solo package is the most convenient for A/B testing. Bullet Train’s “Scale-Up” package is suitable for low traffic applications. FeatureFlow’s ‘Medium’ package is ideal if you don’t...
Source: medium.com

Social recommendations and mentions

Based on our record, ConfigCat seems to be a lot more popular than Google Marketing Platform. While we know about 54 links to ConfigCat, we've tracked only 2 mentions of Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

ConfigCat mentions (54)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    ConfigCat - ConfigCat is a developer-centric feature flag service with unlimited team size, excellent support, and a reasonable price tag. Free plan up to 10 flags, two environments, 1 product, and 5 Million requests per month. - Source: dev.to / about 2 months ago
  • How to Use ConfigCat Feature Flags with Docker
    ConfigCat allows you to manage your feature flags from an easy-to-use dashboard, including the ability to set targeting rules for releasing features to a specific segment of users. These rules can be based on country, email, and custom identifiers such as age, eye color, etc. - Source: dev.to / 4 months ago
  • Add ConfigCat to Next.js App
    I recently started helping my friend @jordan-t-romero with a NextJS and NodeJS project she is working on. This weekend we incorporated ConfigCat so that we can add feature flags to control what content is displayed in the different environments (local, staging, production, etc.). - Source: dev.to / 9 months ago
  • Running an A/B Test in Android Kotlin Using ConfigCat and Amplitude
    But how can you be sure you’re making the right changes? It’s impossible to read your clients’ minds, but A/B testing might just be the next best thing. In this article, I’ll guide you through conducting an A/B test on an Android (Kotlin) application using ConfigCat’s feature flag management system and Amplitude. - Source: dev.to / 10 months ago
  • How to use ConfigCat with Redis
    If you're planning on cutting back or saving bandwidth utilization and optimizing for better performance on the client side then a caching solution like Redis can help. And, as we've seen from the code examples, Redis integrates quite easily with ConfigCat. With a caching solution in place, you can supercharge the way you do standard feature releases, canary deployments, and A/B testing. Besides Node.js, ConfigCat... - Source: dev.to / 10 months ago
View more

What are some alternatives?

When comparing Google Marketing Platform and ConfigCat, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Unleash - Open source Feature toggle/flag service. Helps developers decrease their time-to-market and to increase learning through experimentation.

Google Forms - Simple web forms from Google.

LaunchDarkly - LaunchDarkly is a powerful development tool which allows software developers to roll out updates and new features.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Flagsmith - Flagsmith lets you manage feature flags and remote config across web, mobile and server side applications. Deliver true Continuous Integration. Get builds out faster. Control who has access to new features. We're Open Source.