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Google Marketing Platform VS UXCam

Compare Google Marketing Platform VS UXCam and see what are their differences

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Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

UXCam logo UXCam

UXCam is the market leader for qualitative app analytics. UXCam provides instant insight into customer behavior in the app through deep analysis of user sessions, events, screen flows, heatmaps, and interactions.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • UXCam Landing page
    Landing page //
    2023-05-02

UXCam empowers mobile app teams with the granular insights needed to develop empathic products. Stepping into the customers' shoes to understand their journey has never been easier with analytics that uncovers real user behavior.

The clear visuals and actionable insights on the UXCam dashboard simplify decision-making and prioritization for product teams. By democratizing access to data across organizations, we fuel your team's agility.

So how do we do it?

UXCam is a self-service mobile app analytics platform that captures micro-interaction level experience data. These product insights offer a unified visual of the end-to-end customer experience. We make customer motives and frustrations loud and clear to product teams with tools like heatmaps, funnels, session replay, crash analytics, and more.

Google Marketing Platform

Categories
  • Surveys
  • Form Builder
  • Forms And Surveys
  • Email Marketing
Website marketingplatform.google.com
Pricing URL-
Edit details

UXCam

Categories
  • Mobile App Analytics
  • Analytics
  • Heatmaps
  • Session Replay
Website uxcam.com
Pricing URL Official UXCam Pricing
Edit details

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

UXCam videos

+ Add

UXCam Employee Reviews - Q3 2018

More videos:

  • Tutorial - How to understand the big picture of your app | UXCam Mobile App Analytics
  • Review - UXCam App Analytics - Session Replay, Heatmaps, Funnel Analysis

Category Popularity

0-100% (relative to Google Marketing Platform and UXCam)

Google Marketing Platform

UXCam

Surveys
100 100%
Surveys
0% 0
Analytics
0 0%
Analytics
100% 100
Form Builder
100 100%
Form Builder
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using Google Marketing Platform and UXCam. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and UXCam

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

UXCam Reviews

We have no reviews of UXCam yet.
Be the first one to post

Social recommendations and mentions

UXCam might be a bit more popular than Google Marketing Platform. We know about 2 links to it since March 2021 and only 2 links to Google Marketing Platform. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

UXCam mentions (2)

  • Whats the hardest thing about UX Design in your opinion?
    This is why UX analytics are essential. I have been using this tool called UXCam in my company and it has really helped me and my team to support both the UX changes we want to implement but most importantly the wins of our efforts. Source: about 2 years ago
  • What does UXCam do?
    UXCam is an all-in-one mobile app analytics solution. From session recordings to advanced crash logs, UXCam provides a comprehensive UX analytics platform for mobile product teams. It is the one-stop solution for all app performance and user behavior questions. Source: about 2 years ago

What are some alternatives?

When comparing Google Marketing Platform and UXCam, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

Google Forms - Simple web forms from Google.

Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

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