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Google Marketing Platform VS Appsee

Compare Google Marketing Platform VS Appsee and see what are their differences

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Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.

Appsee logo Appsee

Appsee’s qualitative app analytics lets you watch user session recordings and touch heatmaps for every screen, supplying you with a deeper understanding of user behavior and performance issues.
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26
  • Appsee Landing page
    Landing page //
    2018-09-30

Appsee's mobile app analytics go the extra step of tracking your app’s user experience. With user session recordings and touch heatmaps you can see how your users behave and quickly identify usability and performance issues with your apps. Top brands like 7-Eleven, Duolingo, and Verizon use Appsee to make data-driven decisions on their mobile product.

Appsee's powerful qualitative tools, paired with real-time analytics, user flows, and crash symbolication, enable mobile pros to create the most optimized app possible.

GETTING STARTED WITH APPSEE

To integrate the Appsee SDK with your iOS or Android app takes only one line of code and less than 5 minutes of a developer's time.

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Appsee videos

No Appsee videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Google Marketing Platform and Appsee)

Google Marketing Platform

Appsee

Surveys
100 100%
Surveys
0% 0
Analytics
0 0%
Analytics
100% 100
Form Builder
100 100%
Form Builder
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using Google Marketing Platform and Appsee. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Google Marketing Platform and Appsee

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Appsee Reviews

We have no reviews of Appsee yet.
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Social recommendations and mentions

Based on our record, Google Marketing Platform seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: about 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

Appsee mentions (0)

We have not tracked any mentions of Appsee yet. Tracking of Appsee recommendations started around Mar 2021.

What are some alternatives?

When comparing Google Marketing Platform and Appsee, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Google Forms - Simple web forms from Google.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Smartlook - Qualitative analytics for websites and mobile apps Start understanding the 'whys' of your users' behaviors with clear, visual insights. With session recordings and event tracking, you get the complete picture.

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